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11 Tips for Reducing Cart Abandonment in Ecommerce As ecommerce continues to grow, so does the problem of cart abandonment. Online shoppers are getting more savvy, even to the point where they know to delay their purchase by a day, because most ecommerce stores will entice them with a discount. “Cart abandonment” refers to the…

As a business owner in Australia, you know that effective digital marketing is essential for your success. One aspect of digital marketing that has become increasingly important in recent years is social media advertising. It’s what we call “interruption advertising”. Users aren’t searching for your products, but you’re able to put it in front of…

10 Helpful Tips For Working With Designers Working with designers can feel like you’re banging your head against the wall at times, but this is because you’re grouping all designers into one category. It’s your biggest mistake and you’re assuming that one person can do it all. What’s more, designers are emotionally in-tune, they’re often…

In the highly dynamic world of search engine optimisation, things can change in the blink of an eye. If you want to be a step ahead of the competition, you need to know more than the latest SEO techniques. You also need to be aware of the latest SEO trends. Google makes several changes to…

Let’s face it! Mobile phones have become one of our daily key essentials, making it impossible to go anywhere without them. People can spend up to four hours using their smartphones per day, meaning that designers are challenged to make mobile user experience their major priority, rather than designing for desktop. They have to fit…

User Interface (UI) design explained. A user interface design can be best described as designing all visual elements of a digital product’s user interface. From the product’s presentation to its overall interactivity with clients, a UI design is responsible for it all. In other words, it focuses on what the user perceives when they interact…

The best UX design agencies know that It’s not enough for a website to look attractive. It also has to work well. Even the best-looking design doesn’t feel good if it’s hard to get around. This is why UX design is so important and Sunshine Coast businesses really need to lift their standards. Designing for…

Online marketing is at the centre of most businesses success stories, so In this article, you’ll learn what marketing works best in 2023, by industry. I’ll explain the technical jargon in everyday English and give you a guide to self-start for your digital marketing agency before engaging an agency. What is Digital Marketing? Marketing is…

eCommerce marketers know that more than half of all customers will abandon their shopping carts before they even finish checkout. If you want to win these customers back, it’s up to you to put in the work to get them through the checkout process on your website and convert them into a customer. In this…

1. Question, Image, Answer  When conceptualising social media content, the magic trio is ‘question, image, and answer’. Using these three features together can effectively stop a potential customer in their tracks and encourage them to engage with your brand, or at least read your post.  The question draws them in and encourages their active participation.…