Ash Horton

This article will teach you how to add a manager to your Google Business Listing, but more importantly, If you own a small business, it’s important to recognise that local SEO is your best weapon. Your Google business listing will help you increase your local reach and visibility to customers who are looking for your…

Sure, you might expect this article to be slightly biased, considering it’s written by a website redesign agency, but stick with me and consider this – If you had a 6-year-old iPhone, that’d never had a software update, would you expect it to work? I was recently listening to NVIDA’s founder Jensen Huangs speak about…

In this article, I’ll explain the pros and cons of hiring a digital marketing company and more importantly when businesses should NOT engage a marketing company. Most agencies in Australia and New Zealand will happily take your money. After all, it helps them pay their overheads, their wages and coffee expenses 😉 But if we’re…

Sooooooo, you’ve stumbled across this article by searching the question “What’s the cost of a digital marketing agency?” You’re looking for a dollar figure for marketing agency pricing, right? You need to know what agencies charge to write into the next budget or a quick understanding of whether your business can afford us or not.…

What Is UI, Usability & Heuristic Design? f your website hasn’t got X-factor, then you’re missing opportunities. More importantly, if it hasn’t been UX/UI designed by an absolute gun, then you’ll also be experiencing penalties that you’re probably not aware of. In this blog post, we’ll help you avoid common UI design mistakes so you…

Reduce Shopping Cart Abandonment in Ecommerce – 11 Strategies As ecommerce continues to grow, so does the problem of cart abandonment. Online shoppers are getting more savvy, even to the point where they know to delay their purchase by a day leaving an item in their cart, because most ecommerce stores will entice them with…

As a business owner in Australia, you know that effective digital marketing is essential for your success. One aspect of digital marketing that has become increasingly important in recent years is social media advertising. It’s what we call “interruption advertising”. Users aren’t searching for your products, but you’re able to put it in front of…

10 Helpful Tips For Working With Designers Working with designers can feel like you’re banging your head against the wall at times, but this is because you’re grouping all designers into one category. It’s your biggest mistake and you’re assuming that one person can do it all. What’s more, designers are emotionally in-tune, they’re often…

In the world of SEO – search engine optimisation, things can change in the blink of an eye and in late 2023 Google put the digital marketing world in a bit of a spin. Their latest update being dubbed HCU – The helpful content update. It sounds productive, but has SEO’s scratching their heads as…

Let’s face it! Mobile phones have become one of our daily key essentials, making it impossible to go anywhere without them. People can spend up to four hours using their smartphones per day, meaning that designers are challenged to make the mobile user experience their major priority, rather than designing a website for desktop. They…