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September 16, 2022 - by Ash Horton

The best UX design agencies know that It’s not enough for a website to look attractive. It also has to work well. Even the best-looking design doesn’t feel good if it’s hard to get around. This is why UX design is so important and Sunshine Coast businesses really need to lift their standards. Designing for…

User Interface (UI) design explained. A user interface design can be best described as designing all visual elements of a digital product’s user interface. From the product’s presentation to its overall interactivity with clients, a UI design is responsible for it all. In other words, it focuses on what the user perceives when they interact…

Let’s face it! Mobile phones have become one of our daily key essentials, making it impossible to go anywhere without them. People can spend up to four hours using their smartphones per day, meaning that designers are challenged to make mobile user experience their major priority, rather than designing for desktop. They have to fit…

In the highly dynamic world of search engine optimisation, things can change in the blink of an eye. If you want to be a step ahead of the competition, you need to know more than the latest SEO techniques. You also need to be aware of the latest SEO trends. Google makes several changes to…

October 28, 2021 - by Ash Horton

1. Question, Image, Answer  When conceptualising social media content, the magic trio is ‘question, image, and answer’. Using these three features together can effectively stop a potential customer in their tracks and encourage them to engage with your brand, or at least read your post.  The question draws them in and encourages their active participation.…

October 13, 2021 - by Ash Horton

If you’re weighing up whether to hire a social media agency to handle your social media marketing strategy or not, here’s a guide of what they’ll do for your business. It’s not as simple as most assume, and the upside is that if done correctly, it can be hugely beneficial. Of course, social media management includes the…

September 16, 2021 - by Ash Horton

As a business owner, you’ll have no doubt heard the term ‘SEO‘ thrown around as if you should know what it is – and maybe you do. For those who aren’t in the know, SEO stands for search engine optimisation, and it’s a big deal when it comes to getting your website found online and…

It can feel a little daunting to write a marketing budget for someone who doesn’t know quite where to spend their money, but it may surprise you that even an experience agency doesn’t know exactly where they’ll spend the money. They’ll have a hunch, but a good digital marketing agency they’ll need to test and…

Business owners seek out digital advertising as a way to get their brands recognised and ramp up their online sales. Naturally, digital marketing campaigns are the typical go-to for most businesses. Yet, it can be tricky to figure out which platform will best suit the advertising needs of your company.  The truth is, there’s no…

If you are working hard on your SEO strategy or even paying an agency to help you, but you’re just not moving in Google’s ranking system, maybe there’s a reason. In this article, we’ll give you tips on how to check whether you have any Google penalties, so you can then change your techniques to…