Ash Horton

In this article, I’ll explain the pros and cons of hiring a digital marketing company and more importantly when businesses should NOT engage a marketing company. Most agencies in Australia and New Zealand will happily take your money. After all, it helps them pay their overheads, their wages and coffee expenses 😉 But if we’re…

Sooooooo, you’ve stumbled across this article by searching the question “What’s the cost of a digital marketing agency?” You’re looking for a dollar figure for marketing agency pricing, right? You need to know what agencies charge to write into the next budget or a quick understanding of whether your business can afford us or not.…

What Is UI, Usability & Heuristic Design? f your website hasn’t got X-factor, then you’re missing opportunities. More importantly, if it hasn’t been UX/UI designed by an absolute gun, then you’ll also be experiencing penalties that you’re probably not aware of. In this blog post, we’ll help you avoid common UI design mistakes so you…

Reduce Shopping Cart Abandonment in Ecommerce – 11 Strategies As ecommerce continues to grow, so does the problem of cart abandonment. Online shoppers are getting more savvy, even to the point where they know to delay their purchase by a day leaving an item in their cart, because most ecommerce stores will entice them with…

As a business owner in Australia, you know that effective digital marketing is essential for your success. One aspect of digital marketing that has become increasingly important in recent years is social media advertising. It’s what we call “interruption advertising”. Users aren’t searching for your products, but you’re able to put it in front of…

10 Helpful Tips For Working With Designers Working with designers can feel like you’re banging your head against the wall at times, but this is because you’re grouping all designers into one category. It’s your biggest mistake and you’re assuming that one person can do it all. What’s more, designers are emotionally in-tune, they’re often…

In the world of SEO – search engine optimisation, things can change in the blink of an eye and in late 2023 Google put the digital marketing world in a bit of a spin. Their latest update being dubbed HCU – The helpful content update. It sounds productive, but has SEO’s scratching their heads as…

Let’s face it! Mobile phones have become one of our daily key essentials, making it impossible to go anywhere without them. People can spend up to four hours using their smartphones per day, meaning that designers are challenged to make the mobile user experience their major priority, rather than designing a website for desktop. They…

User Interface (UI) design explained. A user interface design can be best described as designing all visual elements of a digital product’s user interface. From the product’s presentation to its overall interactivity with clients, a UI design is responsible for it all. In other words, it focuses on what the user perceives when they interact…

The best UX design agencies know that It’s not enough for a website to look attractive. It also has to work well. Even the best-looking design doesn’t feel good if it’s hard to get around. This is why UX design is so important and Sunshine Coast businesses really need to lift their standards. Designing for…