Ash Horton

Online marketing is at the centre of most businesses success stories, so In this article, you’ll learn what marketing works best in 2023, by industry. I’ll explain the technical jargon in everyday English and give you a guide to self-start for your digital marketing agency before engaging an agency. What is Digital Marketing? Marketing is…

eCommerce digital marketers know that more than half of all customers will abandon their shopping carts before they even finish checkout. If you want to win these customers back, it’s up to you to put in the work to get them through the checkout process on your website and convert them into a customer. In…

1. Question, Image, Answer  When conceptualising social media content, the magic trio is ‘question, image, and answer’. Using these three features together can effectively stop a potential customer in their tracks and encourage them to engage with your brand, or at least read your post.  The question draws them in and encourages their active participation.…

If you’re weighing up whether to hire a social media agency to handle your social media marketing strategy or not, here’s a guide of what they’ll do for your business. It’s not as simple as most assume, and the upside is that if done correctly, it can be hugely beneficial. Of course, social media management includes the…

As a business owner, you’ll have no doubt heard the term ‘SEO‘ thrown around as if you should know what it is – and maybe you do. For those who aren’t in the know, SEO stands for search engine optimisation, and it’s a big deal when it comes to getting your website found online and…

It can feel a little daunting to write a marketing budget for someone who doesn’t know quite where to spend their money, but it may surprise you that even an experience agency doesn’t know exactly where they’ll spend the money. They’ll have a hunch, but a good digital marketing agency they’ll need to test and…

Business owners seek out digital advertising as a way to get their brands recognised and ramp up their online sales. Naturally, digital marketing campaigns are the typical go-to for most businesses. Yet, it can be tricky to figure out which platform will best suit the advertising needs of your company.  The truth is, there’s no…

Writing a blog post is like working out – you just want to get it over and done with quickly, but that won’t give you the best results! Yes, you can bang out a blog in around 30 minutes if you are already knowledgeable in your niche, but will it be engaging enough? Take your…

If you are working hard on your digital marketing and SEO strategy or even paying an agency to help you, but you’re just not moving in Google’s ranking system, maybe there’s a reason. In this article, we’ll give you tips on how to check whether you have any Google penalties, so you can then change…

According to every content marketing strategist ever, your business should have a blog. But why? You’re writing all of those words and posting consistently, only to be met with crickets – we’ve all been there. The reason is that there’s a secret – there’s more to content marketing than just writing a blog post. Your…