Digital Marketing for Tradies

Is digital marketing for tradies important? If you’re good at what you do, you’ll get referrals, right? Well, yes, but you’ll never grow beyond your relationships, and when the economy gets tough, those referrals will dry up. Then there’s risk management. You’re bound to tick someone off at some point in time, no matter how great you are, and no doubt they’ll be keyboard warrior, rounding up their troops to give you a wave of negative reviews on all sorts of different marketing platforms. Marketing services from Thinkroom will grow your business, keep you safe, and don’t come with lock-in contracts.

Tradies Need Local Digital Marketing

Trades businesses like plumbers or electricians usually only service customers within an hour of their warehouse. This means there’s a need to generate leads from a local target audience only. If your social media manager is posting on Facebook, hoping to get leads, then there’s a high chance they’re off target. The audience could be outside your service area. The right tradie digital marketing strategies pinpoint the exact geographic location of your ideal customers. The best results come from targeted Google ads for new customers and local SEO. Why? When someone types into Google looking for a plumber, they have the right intent. If you pop up on someone’s social feed, you’re just interrupting them.

We'll Build a Strong Online Presence

Imagine the impact on your business if you engaged Thinkroom’s tradie marketing services, and we propelled you to the top 3 listings within the organic search results. Here’s the thing – it’s not hard. In most cases, your competitors will be asleep in search engine optimisation. They only focus on lead generation by paying for ads. They have no idea how to make keywords work for them, and that means, with a little planning and Thinkroom’s marketing solutions, we can help you grow tenfold.

SEO Tips for Tradies

Here’s a list of SEO fundamentals that tradie business owners should focus on;

• Google released an update called the “Helpful Content Update” this means helpful content on your website will be rewarded.
• Your website should be answering questions (FAQs) that people search on Google and this should have the correct schema embedded.
• Tradesman are renowned for being unreliable, so show people your professionalism with great reviews.
• Mention your local service area in nearly all digital content you have.
• Don’t use stock photos. Be authentic.
• Hire a specialised agency in SEO and digital marketing services who have the skills to perform keyword research for you and write your website content.
• Getting listed on Google’s map (Local SEO) is the most important factor for most trades businesses.
• If you have a service, and it can be described in several ways, then do exactly that. For example pressure washing & pressure cleaning are the same thing, but should have separate pages on your website. It’s two opportunities to pull traffic in.
• Run a fast server, not a cheap one. Your website speed matters.
• Make sure you have a mobile friendly website.
• Make useful YouTube Videos and transcribe them.

The list goes on…

Email Marketing for Tradies

Email marketing is often overlooked by trade businesses and email addresses aren’t always being collected. This is a missed opportunity because email campaigns are a great way to spike revenues. Sending an email to your database, regardless of what you’re sending, triggers the audience to think about you. You’ll find that you’ll get a surge of unrelated enquiries, but don’t email too often. Again, be helpful. Try to remind customers that they’re due for their AC service and the cost saving benefits in doing so, as opposed to hard-selling them a new air conditioner.

Pay-Per-Click Advertising for Tradies

Google ads are a fast way to get leads, and when people are searching for plumbers in Google, their intent is to hire a plumber. Google ads & other paid media (PPC) are like a tap once your digital agency finds the magic formula. You open the tap and the leads come through, and when you’re too busy, you close the tap, so you can cope with the workload. Pay per click ads are a great way to start your digital marketing journey, but ideally your organic and local SEO kicks in over time, and you’re getting people to your website and converting into leads without having to pay for them.

Local SEO: Getting Found in Your Area

Local SEO is essential for tradies. There’s a number of factors in local search engine optimisation such as your service area, your keyword research, the categories you operate within and your online reputation – reviews.

If you’re working with an agency and local SEO isn’t at the top of the to do list, then they’re most likely off target. Ideally, you want to rank in the top three on the Google map listing.

Managing Online Reviews and Reputation

Online marketing also includes maintaining your reputation. Whether you like it or not, people will check you out online. If they’re referred to use you, and you have no reviews, a shabby website and not much within your socials, there’s a high chance they’re not going to trust you, and choose someone else.

Measuring Success & Tracking Your Digital Marketing Efforts

Thinkroom uses specialist tools to track your local rankings, your organic search engine positions and analytics to measure the results of your PPC Google ads. We use these analytics to guide us on what’s working and what needs work. Often, we’ll alter your website design, on page SEO and Google Business Profile to get your more potential customers and business online. Any digital marketing agency worth their salt uses analytics to measure performance, calibrate and tweak the engine.

Common Digital Marketing Mistakes To Avoid

• People often make their service area too large.
• People underestimate the importance of their website and SEO services
• People neglect reviews, and don’t reply to reviews.
• Online marketing service providers are mostly cowboys.
• Businesses put 100% of their minimal efforts into social media marketing, without strategy.
• They skip straight to web design without Ux/Ui & Keyword SEO planning.
• Advertising on the wrong digital channels.
• Miss opportunities to send traffic to your website
• Qualified leads aren’t getting responded to same day.

Thinkroom Tradie Marketing Services

No-one has a crystal ball, so if anyone promises you 100 leads a month, RUN.
Run for the hills.

Instead, Thinkroom will build you a lead generation engine that’ll fire on multiple cylinders and once we hit momentum, you’ll be hard to stop. We grow your business using targeted, measurable marketing campaigns, and we report our results to you fortnightly so you know exactly what’s going on at all times. We’re your marketing team that works hard to find the winning formula giving you a mechanism to raise revenues when you’re quiet, and dial it back when you’re at operational capacity. Contact us for a coffee and a quick chat about what might work for your business.