Instagram Advertising

Why is Instagram advertising popular?

If pictures paint a thousand words, then why wouldn't people want to share their lives and experiences in this way with their friends? Instagram is a simple social media app where users can follow subjects (hashtags) & share their moments and experiences, so friends and followers can like, comment, tag, and share. It's a free, creative platform with content based on aesthetics, beauty, and photographic talent.

The content is simple; stunning photos and videos with humorous captions. This is what makes Instagram advertising perfect if you want to promote fitness, health, fashion, and more. Even better, you can do it without a hard-sell marketing strategy. After all, the people who love your products are already hanging out on this platform, just waiting to buy your new products. As an Instagram marketing agency, we offer our services to help you capture that audience.

Is Instagram advertising effective?

With almost 9.5 million Australians and the majority between the age of 18-34, Instagram is a social media marketing platform that can't be neglected by advertisers. In fact, Facebook couldn't ignore Instagram's popularity either and consequently purchased it in 2012 for approximately 1 billion US dollars.

What this means for an Instagram ads agency like Thinkroom is that we can tap into Instagram advertising by using Facebook's comprehensive marketing tools and analytics. Our Instagram advertising service can precisely target the audience of your choice with marketing materials that they will connect with. Why do you think influencer marketing is such a common trend?

Influencers will upload an unboxing video whenever they receive a new package. You may think this wouldn’t make for interesting content, but people watch them all the time. There are many people using the app who are ready to make a purchase; get creative on this platform, and it can be incredibly lucrative for your brand.

Target your audience with Instagram advertising.

When preparing to advertise on Instagram, it's important to know the facts because the demographic of the platform is very different from other social media platforms. In fact, it's pretty uncool for young people to be on Facebook where their parents hanging out are watching their every move.

This means that Instagram is most popular amongst Gen Z and younger millennials. If that's the audience you want your marketing efforts to reach, then you're in the right place. 57.1% of the users are female, and it's the second most downloaded app from the Apple store. Almost 62% of users log in at least once a day, if not multiple times per day. All in all, Instagram advertising is a valuable social media tool for digital agencies. Choose Thinkroom as your Instagram digital marketing agency; we can design campaigns for your target demographic, establish a known brand, and drive customers to purchase from your website.

Thinkroom as Your Instagram Ads Agency of Choice

Many business owners need a bit of help with Instagram marketing management for their brands, as it may not be their usual app of choice. For many, it's not on the top of their to-do list, and it's challenging to take the time to focus on creating great content for Instagram. We can help you to engage with the users of this platform in a meaningful way, with marketing content geared towards the audience that will be viewing it. Let us take care of your Instagram content management so that you can focus on doing what you do best – running your business.

Whether your goal is to drive visitors to your website, get more enquiries, or grow your social media presence, we offer a service that can help. But that's not all – we also offer a comprehensive range of digital marketing services, including email marketing, social media marketing, lead generation, and many other marketing services. Brands work with us to create unique, curated content that sells. Work with our full-service digital marketing company to create compelling ads that will help to sell your services or products. We have a deep understanding of what it takes to be successful on Instagram without selling out and becoming an influencer!

Contact us today to speak to a member of our team about how we can help you get noticed on Instagram.

If you're looking for an Instagram advertising agency,
to include in your social media mix, then connect for a confidential discussion.