There’s a right way to add a digital marketing agency to your Google ads account, and a “not so right” way. What you don’t want to do is give them access via their email if you can avoid it.
This is your last resort, but it probably also indicates that the agency you’re giving access to isn’t overly capable. This article will guide you through the process of giving access to your Google Ads account, ensuring that both you and your agency can optimise advertising campaigns effectively.
Google Ad Account Access Via a Managers Account.
Google allows a single user to only have access to a maximum of 20 Google ads accounts, and what you’ll find is that inexperienced online marketers use this method. It works, so they don’t know that it’s not the correct solution.
Instead, you’re far better for security reason to add an Digital agency as a “manager’s account”.
The agency should set up a manager’s account in which they’ll need to request access from you.
Here’s how.
STEP #1.
Log into your google Ads account.
STEP #2
In the top right of the screen, you’ll have an account ID. This ID needs to be copied and sent to your marketing partner.
STEP #3
The online agency will then make a request via their login and you’ll get an email to accept their request. Click Accept Request.
STEP #4
This request needs to be accessed by clicking on the Admin button in the left menu. Once clicked, select the Access and security option.
STEP #5
And then select the managers tab
You should now see the request. Click Accept Request.
It’s that simple. Your digital strategists should now have access.
Permission Levels
You can change the permission levels in the same screen, by navigating to the Owner column, and selecting if the new managers account should have ownership or not.
Need More Detail?
Above we’ve given you a quick guide, but if you need more detail, please keep reading.
How to Invite Your Agency to Manage Your Google Ads Account?
To begin, you’ll need to log in to your Google Ads account. Once you’re in, navigate to the “Tools and Settings” menu, which often resembles a mystical gateway to all things management. Click on “Account Access,” and you’ll see the option to invite users. Here, you’ll need to click the “+ Users” button, where you can enter your agency’s email address associated with their Google account. Don’t forget to select the right access level—more on that later! After you send the invitation, your agency will receive a notification to accept the request. Voila! You’ve just taken the first step towards collaborative advertising success.
What Permissions Should You Grant to Your Agency?
When granting access to your Google Ads account, it’s crucial to determine the appropriate permission levels. You’ll find options ranging from “Standard” to “Admin.” If you want your agency to manage campaigns, ads, and keywords, a “Standard” access level will suffice. However, if you trust them implicitly (and you’ve seen their impressive results), you might opt for “Admin” access, which allows them to edit user permissions and manage the account more comprehensively. Just remember, with great power comes great responsibility! Carefully consider how much access you want to give because, after all, your advertising success depends on it.
How to Use Google Ads Manager for Account Access?
Google Ads Manager is like the command center for managing multiple accounts. If your agency has a Google Ads Manager account, they can easily link to your existing Google Ads account, streamlining the process. To do this, you’ll need to provide them with your Google Ads account ID, which can be found on the top right corner of your dashboard. Once they have this, they can send a request to manage your account. After you approve this request, they’ll have seamless access to your campaigns, allowing them to optimize your advertising efforts with ease.
Why Do You Need to Grant Access to Your Google Ads Account?
What Are the Benefits of Allowing Agency Access?
Granting access to your Google Ads account comes with a plethora of benefits. First and foremost, your agency possesses the expertise needed to optimize campaigns, analyze performance metrics, and provide insights that you may not have the time to delve into. They can navigate the intricate landscape of digital marketing, ensuring your ad spend is maximized and your return on investment (ROI) is boosted. Plus, with their experience, they can implement strategies that align with market trends, ensuring your brand stays ahead of the competition. The right agency can turn your advertising budget into a money-making machine!
How Can a Google Ads Agency Help Optimize Your Campaigns?
Think of your Google Ads agency as a personal trainer for your advertising campaigns. They can analyze your existing ad performance and identify areas for improvement. By leveraging tools like Google Analytics and Google Tag Manager, they can gather data-driven insights to refine your target audience, adjust bidding strategies, and enhance ad copy. This optimization process isn’t just about making minor tweaks; it’s about transforming your campaigns into finely-tuned instruments of conversion. With their help, you can ensure every dollar spent on advertising brings you closer to your business goals.
What Risks Are Involved in Granting Access to Your Ad Account?
While granting access to your Google Ads account can have significant advantages, it’s not without its risks. You’re essentially handing over the keys to your digital marketing kingdom. If the agency lacks experience or doesn’t align with your business objectives, you could end up with poorly optimised campaigns that waste your budget. Additionally, if an agency has too much access and decides to make changes without consulting you, it could lead to disastrous outcomes. Therefore, always conduct due diligence when choosing an agency, and maintain open lines of communication to mitigate these risks.
How to Edit User Permissions in Your Google Ads Account?
Managing user permissions in your Google Ads account is as easy as pie—if you know where to look! Head to the “Account Access” section again, and you’ll see the users listed with their respective permissions. If you feel someone needs an upgrade (or downgrade) in their access level, simply click on their name and select “Edit Access.” Here, you can adjust their permissions as necessary. It’s like being a benevolent ruler of your advertising realm, ensuring that only the worthy have the keys to your kingdom.
What to Do if You Need More Help Managing Agency Access?
Sometimes, even the best of us need a helping hand. If you find yourself confused about managing access to your Google Ads account, don’t hesitate to reach out for help. Google Ads Help Center is an excellent resource, offering tutorials and FAQs that can demystify the process. Additionally, your agency should be more than willing to assist you in understanding access management, as it’s in their best interest to ensure you’re comfortable with the arrangement. Remember, knowledge is power, and the more you know, the better you can manage your account!
How to Remove Access for an Agency from Your Google Ads Account?
Should the day come when you need to remove access for an agency—perhaps because they’ve gone rogue or you’ve decided to take the reins back—it’s straightforward to do so. Return to the “Account Access” section, find the agency’s name, and click on “Remove Access.” This action will revoke their permissions immediately, ensuring they can no longer manage your campaigns. It’s like pressing the panic button but for your advertising account. However, it’s always good practice to have a conversation with the agency beforehand to discuss any concerns or issues.
What is Your Google Ads Account ID and Where to Find It?
Your Google Ads account ID is a unique number that identifies your advertising account, and it’s crucial for granting access to your agency. To find it, simply log into your Google Ads account and look at the top right corner of your dashboard. It should be displayed prominently for all to see. You’ll need to share this account ID with your agency to facilitate their access. Think of it as your account’s social security number—vital for proper identification!
How to Set Up Billing Information for Your Google Ads Agency?
Setting up billing information is an essential step when granting access to your Google Ads account. To do this, navigate to the “Billing” section within your Google Ads account. Here, you can enter your payment details and choose how you want to handle billing—whether you prefer automatic payments or manual payments. It’s like setting the stage for your agency to manage your ad spend without any hiccups. Make sure to keep your billing information updated, as outdated details can lead to campaign interruptions.
What to Include in the Invitation for Agency Access?
When you send an invitation for agency access, clarity is key. In your invitation, include a brief note explaining the purpose of the access—after all, no one likes vague requests! Also, specify the level of access you’re granting; this helps set expectations from the get-go. Lastly, remind them to accept the invitation promptly so you can hit the ground running with your campaigns. A well-crafted invitation can set the tone for a successful partnership.
How Does Google Partner Status Affect Agency Access?
What Are the Advantages of Working with a Google Partner Agency?
Collaborating with a Google Partner agency can elevate your advertising game significantly. These agencies have demonstrated expertise in managing Google Ads accounts and have access to additional resources, support, and training from Google. This partnership often translates to better campaign performance and more innovative strategies. Essentially, you’re tapping into a treasure trove of digital marketing knowledge that can help you optimize your ad spend and achieve your business objectives.
How to Verify if Your Agency is a Google Partner?
To verify if your agency holds a Google Partner status, simply check their website or ask them directly. A certified Google Partner will typically display their badge proudly, akin to a medal of honor in the world of digital marketing. You can also visit the Google Partners directory to search for their agency. This verification step is crucial; after all, you want to ensure your advertising efforts are in capable hands!
What Additional Permissions Might a Google Partner Require?
Google Partner agencies often have specific requirements when it comes to permissions. They might request additional access levels to fully utilize their expertise and the tools available to them. For instance, they may need “Admin” access to implement advanced strategies or make necessary changes to your campaigns. Be open to discussing these needs, as granting the right permissions can lead to more effective advertising outcomes.
