Email Marketing Services
Do Email marketing Campaigns Still Work?
Absolutely.
Using email to communicate offers and updates should be foundational to your online digital strategy, but it requires significant work to do it well. A marketing partner that understands what automations are needed and how to split-test campaigns for better email open rates and conversions can transform your business.
This is how we do it.
Work with Thinkroom as an eCommerce email marketing client, and we’ll build you an engine that includes a welcome series, an abandoned cart series, an abandoned checkout, browse abandonment and a thank you series, to name a few.
If you’re a service business (a tradie) our email marketing agency services will include the setup of automations to connect with your clients annually, allowing them to rebook themselves in for maintenance, integrating your CRM and calendar. Our marketing team will design and send out seasonal updates and offers, spiking your revenue via email.
B2B Email marketing services
B2B Email marketing services are an essential PR and communication tool that every B2B business needs. Some choose to take the DIY approach, but the best email marketing agencies will help you drive increased customer loyalty and customer spend. We all know it's easier to sell to existing customers than to acquire new ones. That said, once you're engaged with Thinkroom, we'll look to segregate your email database. We'll attract potential customers, trigger remarketing and design funnels to capture their data. B2B email marketing is powerful if handled tastefully and as your audience grows, so do your revenues. We use simple emailing software giving you comprehensive reports without the large price tag.
B2C Email marketing services
Working with the general public (B2C) often means you'll have tens of thousands of customers making EDM's all the more powerful. The larger your database, the easier it is to spike revenues. The best email marketing agencies will plan a timeline and tune it to seasonal trends within your industry, and they'll coordinate the strategy with your blogging subjects to ensure the content strategy is consistent. We wouldn't want your brand to send mixed messages, so we ensure your social media posting is in line with your EDM releases too. There are many moving parts, but email marketing agencies like Thinkroom cover and coordinate all aspects.
Hubspot Email marketing For E-commerce
E-commerce is often driven by HubSpot email marketing strategies because enticing repeat customers have been proven to drive the most revenue. Hubspot is essentially a CRM package with features designed specifically for e-commerce businesses with automations and advantages that set you apart from your competition. The E-commerce space is wildly competitive, so if you're serious about an online store, Hubspot is probably worth a look. Although brilliant, Hubspot email marketing tools require considerable effort to set up. Within Thinkroom's team, we have HubSpot specialists to assist you through the process.
Should You DIY Your EDM's
So, let's take a closer look at exactly what Thinkroom's Sunshine Coast email marketing services are. First, you need to consider the laborious nature of considerable database management, segmenting consumer groups, and communicating to different channels in different tones. Why? Because email marketing agencies study analytics, they measure campaign tactics and know what content certain consumer groups respond to. Then they can create content ideally suited to your customer base. B2B email marketing services can get complex and data-driven quickly.
One of the primary goals is to grow your database into a behemoth list that gives you powerful influence and revenue control. This, combined with a well-planned EDM calendar, can ensure your business is firing on all cylinders at the right times of the year, maximising margin and opportunity.
How do email marketing agencies grow databases?
Thinkroom's Sunshine coast based agency supports your business by running lead generation campaigns that capture the contact details of interested consumers. We ask them for their email addresses in trade for something valuable; they happily agree, and suddenly, we've grown your database. Even if we don't manage to get an email address, we've still managed to add them to our remarketing audience - Those ads that follow you around the internet. It requires planning and researching our analytical reports.
We often create email campaigns for small businesses that drive traffic to your website. So again, Thinkroom considers it essential that we're optimising your web design for conversions.
What does email marketing cost?
In Australia, the cost of B2B email marketing services is cheap in comparison to other forms of communication tools. So, what’s the best software to use that doesn't break the bank? The price of marketing automation depends on the size of your database, but often online software such as HubSpot email marketing or Mailchimp is free for the first five hundred customers you have. As you grow your CRM and email database, Pipedrive charges a small monthly subscription of approximately $40, varying, depending on how many email recipients you want to contact through this marketing platform. This also allows you to use all of its email templates to ensure your messaging looks as professional and polished as possible. If you want to drive revenues, contact Thinkroom today.
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FAQ's About Email Marketing
What’s a good open rate or click-through rate?
Benchmarks vary by industry, but as a guide:
- Open rates: 20–25% is solid. Anything above 30% is excellent.
- Click-through rates (CTR): 2–3% is average. Above 5% is strong.
Your own benchmark is more important than the global average. If your open rate climbs month-on-month, you’re on the right track with your email efforts.
What should I include in my email campaigns?
Strong email campaigns usually contain:
- A clear subject line that grabs attention.
- Personalisation (such as first name or tailored product recommendations).
- Valuable content – whether it’s an offer, tip, or story.
- A single, strong call-to-action (CTA) – e.g., “Shop now” or “Book your consultation.”
- Mobile-friendly design – since most emails are read on phones.
What’s the difference between a newsletter and an EDM campaign?
- A newsletter is a regular update sent to your subscribers, for example, monthly news, tips, or business updates.
- An EDM (Electronic Direct Mail) campaign is more targeted and strategic – for example, a promotional sale, an abandoned cart reminder, or a customer re-engagement campaign.
Most businesses benefit from a mix of both: newsletters for relationship building and EDMs for conversions.
How can I make sure my email campaigns are compliant?
To stay compliant:
- Collect explicit consent when building your email list (e.g., tick-box sign-ups).
- Keep a record of when and how subscribers opted in.
- Use trusted email platforms like Brevo, Drip, Klaviyo, or Omnisend, which build compliance features (like automatic unsubscribe links) into their systems.
- Always provide an easy opt-out option.
- Regularly clean your database to remove inactive or unsubscribed contacts.
At Thinkroom, we also help businesses set up double opt-in processes and ensure your email marketing aligns with the regulations that apply to your customers.
How often should I send marketing emails?
There’s no one-size-fits-all rule. As a starting point, once or twice a month is enough to stay top-of-mind without overwhelming subscribers. Some eCommerce stores send weekly campaigns, while service businesses may do better with a monthly update. The best approach is to test frequency and monitor engagement – if open and click rates drop, you may be emailing too often.
Do I need to comply with privacy laws when sending marketing emails?
I am a so called subtitle.Yes. In Australia, email marketing is regulated by the Spam Act 2003 and the Privacy Act 1988. These laws require that:
- You only send marketing emails to people who have consented (opted in).
- Every email includes a clear unsubscribe link.
- You handle personal data responsibly and in line with your privacy policy.
If you send emails internationally, you may also need to comply with overseas laws such as the GDPR (EU/UK) or CAN-SPAM (USA).
How can I measure the success of my email campaigns?
We measure email marketing success using:
- Open rates – how many recipients open your email.
- Click-through rates (CTR) – how many click links inside.
- Conversion rates – how many complete a purchase or action.
Platforms like Klaviyo, Omnisend, Brevo, and Mailchimp have built-in analytics dashboards. At Thinkroom, we also integrate reporting with Google Analytics and your website tracking to measure the real business outcome: who visited your site and bought.
How can I ensure my emails are not marked as spam?
To reduce the risk of emails landing in spam:
- Use a reputable email marketing tool such as Drip, Mailchimp, HubSpot, Klaviyo, Omnisend, or Brevo.
- Only send emails to people who have opted in.
- Avoid misleading subject lines, excessive links, or spammy wording.
- Send from a verified domain or subdomain dedicated to marketing emails.
- Encourage subscribers to whitelist your email address, often via instructions in your welcome series.
What is the most cost-effective email marketing software?
This really depends on your business model and priorities.
- Drip charges based on the number of contacts in your database.
- Brevo charges based on the number of emails sent per month.
- Omnisend charges based on contacts as well, but offers a generous free plan and is generally more affordable than Klaviyo for smaller eCommerce stores.
- Klaviyo also charges based on contacts, but is priced higher. It’s best suited to businesses that want powerful automation, advanced segmentation, and deep Shopify/WooCommerce integrations.
How does Drip differ to Brevo?
Drip is an eCommerce-focused email marketing automation tool, built to help businesses personalise customer journeys. It offers advanced segmentation, personalisation, workflow automation, and A/B testing features.
Brevo, on the other hand, is an all-in-one marketing suite. Alongside email campaigns, it offers SMS messaging, live chat, transactional emails, and a CRM. It’s designed for businesses that want one platform covering multiple channels.
Both integrate with Shopify, WooCommerce, and WordPress, but Drip is more specialised for eCommerce automation, while Brevo is broader, serving a wider range of business types.
What are the common EDM tools used by Sunshine Coast businesses?
Most businesses use email marketing platforms (EDM tools) such as Brevo (formerly Sendinblue), Mailchimp, HubSpot, or Drip.
eCommerce businesses in particular often prefer Klaviyo or Omnisend, as they are designed with strong integrations for Shopify, WooCommerce, and other online stores.