Email marketing agency
It's an essential PR and communications tool that every business needs, and if an email marketing agency does their job well, the result can drive increased in sales and customer loyalty. In fact, many E-commerce companies treat email marketing as their #1 strategy. It's the most effective tool for driving revenue.
Why use an email marketing agency when you can DIY?
So let's take a closer look at exactly what email marketing agency does. First, you need to consider that email marketing requires considerable database management, segmenting consumer groups and communicating to different channels in different tones. Why? Because email marketing agencies study analytics, they measure campaign tactics and know what certain consumer groups respond to. An email marketing agency can get complex and data-driven quickly.
One of the primary email marketing goals is to grow your database into a behemoth list that gives you powerful influence and revenue control. This, combined with a well-planned email marketing calendar, can ensure your business is firing on all cylinders at the right times of the year, maximise margin and opportunity.
How do email marketing agencies grow databases?
Thinkroom does a lot more than an independent email marketing agency. We run lead generation campaigns that capture the contact details of interested consumers. We ask them for their email addresses in trade for something valuable; they happily agree, and suddenly, we've grown your database. It requires planning, consistency and analytics, but email marketing isn't rocket science.
We often run email marketing campaigns that drive traffic to your website, so again, Thinkroom considers it essential that we're optimising your website for conversions.
What does email marketing cost?
In Australia, the cost of email marketing is cheap in comparison to other forms of communication. The cost depends on the size of your database, but often online software such as Mailchimp is free for the first five hundred customers you have. As you grow your database, there will be a small monthly subscription of approximately $30, allowing more recipients.