Where's your ad money actually going?

1. Grab the Leak Check. Paid online. Please read what we need from you in the next step, and the order terms below, before you pay. Without that access we cannot do the work. If you change your mind before work starts, we refund you less an admin fee of $30 plus GST. If we cancel, or cannot do the work for a reason on our side, you get a full refund.
2. Grant read-only access. Read-only Google Ads access, GA4 access, a call tracking export or phone log, and a list of the jobs you booked in the last 90 days with rough values. Read-only means we can look, but we cannot change your campaigns, budgets or billing. The job list is what turns this from a generic ads report into a cost per booked job, so it is worth digging out. We confirm the timing with you once access is through, and the work starts from there rather than from your payment.
3. We do the legwork, then a senior strategist checks it. AI does the heavy lifting across the account. Then a senior Thinkroom strategist goes back into the account by hand and checks every finding the AI was unsure of, plus the three it ranks highest. Anything the machine got wrong is removed before you see it, not softened with a maybe.
4. You get the report and the walkthrough. The written report, plus a recording of the strategist walking you through it in plain language. No deck, no pitch, no juniors.

$367 plus GST. One Google Ads account, one business.

If you sign up for any paid Thinkroom service within 60 days after we deliver your report, we take $367 off our fees on your first invoice for that service, before GST is added. The credit applies once, to one invoice. If that invoice is less than $367 before GST, the credit covers it in full and the rest lapses.

If you cannot give us the access we need, or you change your mind before work starts, we refund you less an admin fee of $30 plus GST. If we cancel, or cannot do the work for a reason on our side, you get a full refund. The admin fee never applies where we have not done what we promised, and nothing on this page limits your rights under the Australian Consumer Law. Order terms apply.

Partly, yes, and we would rather say so than pretend otherwise. There are free tools that will connect to a Google Ads account and hand you a health score in seconds, but AI reports will often give you incorrect answers. In the digital marketing world, the goal posts get moved often by Google. AI often dishes up results that are out of date or incorrect, and it takes a senior strategist with the knowledge to debate with AI to get answers that are accurate. You've probably experienced a similar scenario if you're an expert in your industry.

We use AI heavily ourselves, and we need to calibrate it regularly. That is exactly how the legwork in the Leak Check gets done, by AI.

What an automated checklist cannot do is know your trade. Whether a search is a real job in your suburb or someone looking for an apprenticeship. Whether a call was a quote or a wrong number. What a blocked drain is worth next to a full re-pipe, and why bidding the same on both is costing you.

That judgement is the part a person does here, and it is the part you are paying for when you buy the Leak Check.