Why hire online marketing companies?
Digital marketing should be at the forefront of your growth strategy, and here's why. Thinkroom is a Sunshine Coast digital marketing agency, and upon research, 590 local people are searching for online marketing companies per month. That's 7080 searches per year and quite the online advertising opportunity.
Now let's assume we convert only 1% of those searches into customers; that's 70 new customers a year. What's even more exciting is that digital marketing agencies offer additional advertising techniques, which can bring you even more traffic and grow your business.
Let's look at a different industry. Let's assume you have a plumbing business. It might frighten or excite you to know that 1600 people per month are searching the term "sunshine coast plumber". Do the math, and there are considerable revenue opportunities in having a healthy online presence and capturing those leads.
Internet marketing company or DIY?
Let's face it, there's never enough time in the day when you're running your own business, and online advertising is complex. You'll never truly understand it unless you devote your whole career to it. A Sunshine Coast internet marketing company like Thinkroom can produce results faster and more effectively than what you can achieve on your own.
But hiring an agency isn't appropriate for everyone. If you're a one-man-band, it's unlikely you'll have the budget required to really get your engine firing on all cylinders. If you're a business that doesn't want to grow yet, you want to maintain your market position, then yes, you do need an internet marketing company unless you want your competitors to eat into your revenues. Just communicate upfront about your intentions, and the online advertising agencies should adapt appropriately. It's future-proofing your business at the very least.
Best digital marketing techniques of 2022
Content marketing, is one of the most essential digital marketing services required if you want to be found. This means giving your website visitors useful information to keep them engaged. This includes blogging, on-page content, podcasting, and email marketing. Another essential digital marketing ingredient is your digital reputation, such as your customer reviews and PR. This can be set up via Google My Business, and all online marketing companies should be suggesting this as one of the first tasks you need to tackle.
Another element of any digital marketing strategy is SEO, or search engine optimisation. This is what we call "pull factor" and the holy grail of marketing. Get this right and your website will be at the top of Google search results without having to pay every-time someone clicks on your business. SEO techniques include link-building, keyword optimisation, and more. Hiring a digital marketing company to help your site move to the top of search engine results is well worth it and Thinkroom can easily show you how many search queries you're currently missing out on.
Cost to hire an online advertising agency
Finally, the cost to hire an online advertising agency varies.
Thinkroom positions your investment, so it's far less than hiring a senior-level internal employee with an incentive model that means if you win, we win. We scale up as a team which makes getting started in the process an easy decision. If you'd like to learn more, please feel free to connect.
In contrast, If you're paying only $500 a month to an internet marketing company, then do the math around how many clients that agency has to have to be able to pay their bills. You'll quickly realise that they don't have the time to do your advertising correctly. You'll be pouring money down the drain. On the other end of the scale, there are agency's that charge like wounded bulls. If you're going to engage Sunshine Coast online marketing companies, think about their business models. Are they showing off with expensive offices? Do they have an employee model? If so, they're typically chasing their overheads each month, and you'll be paying through the nose.
Thinkroom runs an incentivised profit share model with all staff members. The better our clients' online advertising performs, the better our staff get paid.
Well rounded marketing services
The best online marketing companies will create a strategy that's well rounded. Think of marketing as an engine that needs to fire on all cylinders. This means a good digital marketing agency will include, or at least suggest search engine optimisation (SEO), social media marketing campaigns, content strategy, pay per click services such as Facebook Advertising, and Google ads remarketing, email marketing and the services that are most relevant to your business. It may seem complicated, but if you choose the right online agency, you'll get detailed insights, regular reporting in easy to understand English, not to mention your business revenues will fly.
FAQ's About Online Marketing
Digital marketing strategies usually include a mix of SEO, which is playing the long-game, and pay-per-click advertising, which can achieve fast results. Combine this with local optimisation, and remarketing and you'll usually achieve a wining lead generation formula. Additional services include social media marketing, email marketing, content marketing, and affiliate marketing.
The most accurate measurement of online campaigns is through Google Analytics tracking the lead source, their online journey and conversion rates. There are other metrics such as website traffic, bounce rates, click-through rates, and time on page, and this all helps us make decisions to increase conversions. Don't rely on the accuracy of analytics you get through the platform you're advertising, such as Facebook.
Marketing online is essential for many industries. If you're not prominent online, it's likely that you'll lose market share. Working with a digital agency will give you more online visibility, accurate targeting of your ideal clients, lower cost of client acquisition, lower overheads rather than hiring salespeople, accurate tracking and analytics, and the ability to manage your operational workload.