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If cash is blood, then when you spend a dollar, you’d better achieve an immediate return because without blood, you die.

Most business owners that read this will have spent thousands on marketing and never gained traction. They will have dabbled with advertising such radio campaigns, social media activity, building overcomplicated websites, and maybe they’ve even delved into branding.

I cringe at the thought of an agency throwing their clients hard-earned cash into a bottomless hole in the ground before getting the basics of marketing right. Read to the end of this article and you’ll get a gem of advice that every SME business is neglecting. In fact, most large businesses are neglecting this too.