What Does SEO Cost in Australia From Different SEO Companies?
As a business owner, you’ll have no doubt heard the term ‘SEO‘ thrown around as if you should know what it is – and maybe you do. For those who aren’t in the know, SEO stands for search engine optimisation, and it’s a big deal when it comes to getting your website found online and leads flowing through to your inbox. In fact, we consider it the holy grail of marketing because once you get it right, you’re not having to spend advertising budget for each lead. In this article, you’ll find out how much monthly SEO costs from several Australian Coast SEO companies and what to look out for when choosing a provider.
Why Use SEO Services?
Making sales online requires drawing in the right people – those who are already looking for a product like yours and the intent to buy. This is what’s at the heart of good SEO techniques, and the goal is to get your brand seen by people who will be interested in it. Even if you don’t convert people who have landed on your website into sales immediately, a good digital marketing agency will keep them in your ecosystem and start the remarketing. Remarketing is a non-intrusive way of having your ads pop up regularly in people’s social media feeds. We know these people are already interested in your products, so we familiarize them with your brand, and win them over, within time.
So how does this happen? An SEO company will complete keyword research to discover which terms people are searching online to find products like yours. They work to seamlessly integrate these into your website’s on-page content while investing technical wizardry in the background, and voila! You’ll see your site beginning to rise in the search rankings.
SEO services may include things like keyword research, content optimisation, on-page optimisation, Google ads, site mapping, SEO reporting, Meta titles, Meta description and technical aspects. However, before we get you too excited, consider SEO a marathon, not a sprint. It can take months, if not years, to rank in the top 10, but a good SEO company will show you the progress along the journey.
How Much Does SEO Cost?
In general, you get what you pay for with technical SEO services. So, answering the question ‘how much does SEO cost?’ is like answering ‘how long is a piece of string?’. The more you invest in SEO with a good digital marketing agency, the more returns you will see.
Most agencies ask for a monthly retainer rather than doing project-based SEO. Businesses that offer monthly SEO pricing packages that cost less than $750 tend to not include enough work for you to actually start seeing any difference in your search ranking. You will need to spend more to get some quality content marketing, website improvements, and link building strategies.
Pay on results SEO is not a bad way to go. This is when you only have to pay the SEO agency for the actual results they achieve. After all, if the results a digital marketing agency claims they can gain are real, why wouldn’t they be willing to put their money with their mouth is and accept pay on results SEO?
SEO Company Comparison
Australian Internet Advertising
Australian Internet Advertising’s ‘SEO Starter Pack’ costs $1,000 a month. This pack has all of the basics – but five keywords won’t get you far in terms of search engine traction. It includes 3 hours of on-page optimisation, which is pretty much enough time to pop those keywords in the tags and meta description and call it a day. It’s not really enough for you to expect to start ranking for those keywords.
While they offer Google Analytics results, you are unlikely to see much positive data from the level of input you’re paying for. Where is the social media advertising, the local SEO, the content resources? Really, you will need to go for one of the $1,499, $2,499, or the $4999 SEO pricing models to start seeing some real results from your SEO strategy.
Marketing4Business offers an easy entry point into SEO with their $599 package. However, this is a “set up only” package, so while it includes title tags and meta optimisation, it doesn’t include other factors like keyword research or content optimisation. It’s impossible to properly optimise meta descriptions and title tags without the right keywords, so how they achieve that is unclear.
Again, this company’s more expensive packages are far more comprehensive and can be more beneficial for search engine optimisation. Their $2,499 plan is noted as recommended on the pricing list, and this one would be more beneficial. It offers 45 keywords, Google My Business listing set up, and geo-targeting, all included in the package.
At Thinkroom, prices start as low as $750 so that you can have an affordable entry point for your SEO project where all of the basics are covered, and momentum will be demonstrated. Business owners start seeing money come back through an SEO campaign; they understand the value of putting more money into this strategy.
Thinkroom’s “Essentials” Package comes with everything you need to get your site’s SEO off the ground. This includes a customised dashboard to access your data, Google display ads, Google My Business, Facebook advertising, and so much more. We pack a lot of value into each of our packages because we want to do everything we can to help small businesses succeed.
The difference between Thinkroom and other digital marketing companies is the model they operate, including low overheads, results-driven aspirations, a win/win mentality, and as your business grows, Thinkroom has a mechanism that grows the service they offer.
You’ll gain an SEO consultant who ensures that you can easily see measurable results from every dollar spent, making it easier to justify why you’re using SEO services. Contact us today for a no-obligation chat.