Local SEO Service

What is local SEO & local search?

Google’s job is to give its users the most relevant results possible, so if you were searching for a plumbing company in Noosa, but you got results in Maroochydore, you’d be less than impressed. Local search engine optimisation is making sure you’re listed on Google’s map results, and ideally ranking highly. Your business needs to be optimised for local search results; this means pinning you on the map, ensuring all search terms (keyword research) is optimised into your Google Business Profile account’s content. That means displaying and optimising your products or services for local users to find. Aside from this, Thinkroom’s local SEO service will build you a strategy for improving your digital reputation and creating a barrier that your competitors will find hard to challenge. Thinkroom is a Sunshine Coast based local SEO company that will increase your search visibility almost immediately.

Google My Business agency

No digital marketing company solely focuses on Google My Business, so it’s not quite accurate to label anyone as a Google My business agency; however, GMB is directly related to local SEO, and local is related to your overall SEO strategy. It’s of no surprise that populating Google My Business with the right ingredients is going to assist in increasing your rankings; it’s a forum for populating a summary of information that’s similar to what’s on your website so local people can get to your information quickly. GMB also links through to Google maps, and this is essential to use correctly both on your website and to verify your location. If this isn’t set up correctly, you’re almost invisible to anyone searching for your service.

How quickly can we get local rankings?

Once engaged with Thinkroom’s local SEO service, we’ll start with a strategic meeting to understand your business in more detail. This allows us to discover new revenue streams, structure your online strategy and focus on what services will give you the fastest and highest margin results. Local SEO & GMB are usually at the top of the list, and once our digital marketing team starts working on it, we’ll make improvements that will start seeing results in under a week. Of course, this is dependent on having your business Google verified accurately first. If you need help having your Sunshine Coast business found, then feel free to reach out, and we’ll happily talk you through the best options.

A must for small local businesses

If there’s nothing else you do within the search engine optimisation realm, you should at the very least invest in being found in local search engine results. It allows small businesses without large marketing budgets to have a presence, enable a clickable phone number feature on Google, which is handy for people using a mobile phone, and you can chip away at establishing a valuable digital reputation that will last a lifetime. Thinkroom’s ability to grow your ranking factors in the “local” space of SEO is fast, effective and perfect for businesses of all sizes, including those with multiple locations.

Multiple locations & local search engine optimisation

If you have multiple locations, then it’s essential to optimise your business for local search results. Franchises are the perfect example. They have multiple locations & operators in different locations and therefore need to optimise for each location. If this isn’t set up correctly, valuable opportunities are being missed. A local keyword strategy is heavily interlinked with your website content, your organic SEO strategy, and local link building. To improve your local SEO and help your business rank, it’s ideal that you engage a digital marketing agency with SEO experts who understand the relationship between the two.

Google loves to rank businesses that optimise for local search because it improves Google’s user experience. It should be a no-brainer within any digital strategy or SEO specialist.

Technical SEO specialists

Technical SEO has a role to play in building your local rankings too. If your website’s not structured correctly, or if location schemas aren’t installed and populated, then Google will favour your competitors – the websites for local search results that do these tasks. Your local search rankings should be a major factor in your overall SEO campaigns. Your website’s product pages should reflect the content within your Google Business Profile account and a feed of your Google reviews using the correct schemas should be in place.

Google Local SEO audits

Effective local SEO strategies start with an audit of your company bio, your products and services and your linking structure.  There are common mistakes made by customers when setting up a Google Business Profile, so if you’re not receiving enquiries from your local audience, then something is wrong and it’s best to engage Thinkroom’s local SEO specialists to implement local techniques and problem solve what the issue is.

Benefits of local search engine optimisation

Being found by your local catchment of customers is the main benefit, but it also comes with the bonus of not costing you a cent. If you advertised with a Google ad, the user would click on the ad which costs you money. Instead, when local traffic clicks on your search listing, that click is free. Of all SEO solutions, local optimisation is the fastest to respond. Thinkroom’s approach to local rankings allows us to usually get traction within just weeks of working with you. Other benefits of local SEO include searching by map, searching by Google reviews, local search visibility, citations of products and services that reinforce your brand trust. It’s a no-brainer for most businesses, even if you’re operating from a home office and don’t want customers visiting.