B2B Email marketing services
B2B Email marketing services are an essential PR and communication tool that every B2B business needs. Some choose to take the DIY approach, but the best email marketing agencies will help you drive increased customer loyalty and customer spend. We all know it’s easier to sell to existing customers than to acquire new ones. That said, once you’re engaged with Thinkroom, we’ll look to segregate your email database. We’ll attract potential customers, trigger remarketing and design funnels to capture their data. B2B email marketing is powerful if handled tastefully and as your audience grows, so do your revenues. We use simple emailing software giving you comprehensive reports without the large price tag.
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B2B Email marketing services
B2B Email marketing services are an essential PR and communication tool that every B2B business needs. Some choose to take the DIY approach, but the best email marketing agencies will help you drive increased customer loyalty and customer spend. We all know it’s easier to sell to existing customers than to acquire new ones. That said, once you’re engaged with Thinkroom, we’ll look to segregate your email database. We’ll attract potential customers, trigger remarketing and design funnels to capture their data. B2B email marketing is powerful if handled tastefully and as your audience grows, so do your revenues. We use simple emailing software giving you comprehensive reports without the large price tag.
B2C Email marketing services
Working with the general public (B2C) often means you’ll have tens of thousands of customers making EDM’s all the more powerful. The larger your database, the easier it is to spike revenues. The best email marketing agencies will plan a timeline and tune it to seasonal trends within your industry, and they’ll coordinate the strategy with your blogging subjects to ensure the content strategy is consistent. We wouldn’t want your brand to send mixed messages, so we ensure your social media posting is in line with your EDM releases too. There are many moving parts, but email marketing agencies like Thinkroom cover and coordinate all aspects.
Hubspot Email Marketing For E-commerce
E-commerce is often driven by HubSpot email marketing strategies because enticing repeat customers have been proven to drive the most revenue. Hubspot is essentially a CRM package with features designed specifically for e-commerce businesses with automations and advantages that set you apart from your competition. The E-commerce space is wildly competitive, so if you’re serious about an online store, Hubspot is probably worth a look. Although brilliant, Hubspot email marketing tools require considerable effort to set up. Within Thinkroom’s team, we have HubSpot specialists to assist you through the process.
Should You DIY Your EDM's
So, let’s take a closer look at exactly what Thinkroom’s Sunshine Coast email marketing services are. First, you need
to consider the laborious nature of considerable database management, segmenting consumer groups, and communicating to different channels in different tones. Why? Because email marketing agencies study analytics, they measure campaign tactics and know what content certain consumer groups respond to. Then they can create content ideally suited to your customer base. B2B email marketing services can get complex and data-driven quickly.
One of the primary goals is to grow your database into a behemoth list that gives you powerful influence and revenue control. This, combined with a well-planned EDM
calendar, can ensure your business is firing on all cylinders at the right times of the year, maximising margin and opportunity.
How do email marketing agencies grow databases?
Thinkroom’s Sunshine coast based agency supports your business by running lead generation campaigns that capture the contact
details of interested consumers. We ask them for their email addresses in trade for something valuable; they happily agree, and suddenly, we’ve grown your database. Even if we don’t manage to get an email address, we’ve still managed to add them to our remarketing audience – Those ads that follow you around the internet. It requires planning and researching our analytical reports.
We often create email campaigns for small businesses that drive traffic to your website.
So again, Thinkroom considers it essential that we’re optimising your web design for conversions.
What does email marketing cost?
In Australia, the cost of B2B email marketing services is cheap in comparison to other forms of
communication tools. So, what’s the best software to use that doesn’t break the bank? The price of marketing automation depends on the size of your database, but often online software such as HubSpot email marketing or Mailchimp is free for the first five hundred customers you have. As you grow your CRM and email database, Pipedrive charges a small monthly subscription of approximately $40, varying, depending on how many email recipients you want to contact through this marketing
platform. This also allows you to use all of its email templates to ensure your messaging looks as professional and polished as possible.
If you want to drive revenues, contact Thinkroom today.
FAQ's About Email Marketing Services
Most businesses tend to use EDM tools such as Sendinblue, Drip, Hubspot or Mailchimp.
Drip is an email marketing automation tool, meaning it's designed to help businesses automate their email campaigns and workflows. It has features for segmentation, personalisation, and A/B testing.
Sendinblue, on the other hand, is an all-in-one marketing tool that includes email campaigns, SMS messaging, and transactional emails, as well as automation features.
Both Drip and Sendinblue offer integrations with popular platforms such as Shopify, WooCommerce, and WordPress, but Drip has more integrations available overall.
Drip's pricing is based on the number of subscribers you have, while Sendinblue's pricing is based on the number of emails you send. This means that if you're running an eCommerce business, you may lean towards Sendinblue if price is important.
To avoid your emails being marked as spam, only send bulk emails through EDM platform tools, such as Drip, Mailchimp, Hubspot or Sendinblue. Make sure to only send emails to subscribers who have opted-in or subscribed to your list. Also, avoid using spammy subject lines or including too many links or images in your emails.
Thinkroom can measure the success of your email campaigns by tracking metrics such as open rates, click-through rates, and conversion rates. This can be done within the email marketing tools such as Sendinblue, Drip, and Mailchimp as they provide analytics and reporting features but more importantly, we track conversions through Google Analytics who go to your website and transact. After all, that's often the metric that's most important to a business owner.