Web Design Sunshine Coast

Why is my website design not converting?

The truth is that web design, Sunshine Coast-wide, is usually built and sold by a developer, a coder.
Coders aren’t trained in user interface design or user experience, and most don’t have a deep level of SEO knowledge. Think of a coder as a builder, but here’s the problem: you forgot about the architect.

When Thinkroom builds a website, we optimise for SEO right from the outset. This means that we want the 880 people searching terms similar to “Web Design Sunshine Coast” per month to land on our website. We also wouldn’t mind the other 540 people searching the term “Web Designers Sunshine Coast” landing on our site, too. So how do we achieve this?

First and Foremost, if your site isn’t built with SEO in mind, you won’t have a chance of getting those enquiries. Aside from website optimisation relating to content, our design and development team create a website for your business with a responsive design, UX & UI design principles, we design for mobile, and we ensure ultra-fast web hosting speeds for a strong online presence and experience. We don’t hide behind technical jargon; we explain everything in detail, in an easy-to-understand-language. Our web agency is happy to work on incentivised agreements, giving you the comfort that we have your best interests at heart. We do love a challenge, and we love working for great people.

How to build a website that converts

Web design Sunshine Coast-wide isn’t easily comparable. Most are developers and technical geniuses, but they usually only price and build your site, nothing more. The problem with this approach is that you’ll never get the results your business needs and deserves.

In contrast, Thinkroom plans to grow and compound your online presence and conversions, so you have a stronghold in digital marketing that competitors can’t derail. Your website is the mother-ship of all online marketing and we establish an online strategy which includes lead generation from social media advertising, SEO and content creation amongst others, all of which drives traffic to your website, resulting in sales. You’ll get more sales leads and have the reporting to prove it.

The Thinkroom advantage

Building a new website is not a “set & forget” task, like a brochure. This approach doesn’t work because Google wants to see a website that changes, a website with growth, relevance and fresh content. Thinkroom’s Sunshine Coast web designers will bring you more sales leads and you’ll access our extensive network of expert web developers and UX/UI web designers.

What do Sunshine Coast website designers charge?

If you’re looking to hire a website designer on the Sunshine Coast, there are a few things to watch out for. First, are you buying a template or custom-build design services?
Templates are fine for small businesses and if you only need a digital presence so people can research your company online. But if you want to grow your business by getting more leads, and being found by more customers through search engine optimisation, then you’re going to want a custom build, or at least a template that you can adapt with a Google-friendly structure.

If you’re being quoted less than $4000 AUD for a website, it’s probable that you’re going to get a template that’s been skinned with your brand, but structurally, it’s not going to be what Google wants. It’s likely that the changes you can make will be restrictive without custom code, and an inevitable rebuild will be on the cards when you want to grow. You’re effectively hiring a graphic designer to add new photos, branding and colours to a pre-built website.

Responsive Website Templates

Website templates aren’t all equal; there’s old technology out there that Google penalises. Make sure it’s mobile-friendly at the very least. Check the usability on multiple phones, tablets and different sized desktop screens. Check each page to ensure it’s displayed correctly; for example, buttons aren’t missing on each device you test with. If you want to get all geeky about your template research, check out Google’s Web Core Vitals update.

You’re also going to want a responsive website template that allows easy backend access that you can edit. If not, you’ll be paying the developer each and every time you need a change.

Custom Built WordPress Websites

If you want a website that will grow your business, a realistic investment starts from $7000 AUD, but this varies depending on your project’s complexity.
Most website design projects don’t reach completion unless the developer or digital agency provides a copywriting service, which is usually an additional cost. Copywriting is a significant amount of work that everyone underestimates, and if it’s done correctly, using keyword research, it can impact whether you’re found, ranking with Google and getting regular leads or not. Good copywriters are worth their weight. You’ll find their cost starts from around $200AUD per page. Our web designers in Noosa & Christchurch, can give you advice, regardless of which Sunny Coast web designer you choose to work with. Reach out, ask questions, we’re happy to point you in the right direction.

Shopify Websites For eCommerce

eCommerce web design, regardless of whether they’re Shopify or WooCommerce, need to be built with SEO in mind too. There’s a hierarchical structure to follow and schemas of structured data need to be applied so your business can be found. Shopify has plenty of great templates, but they often need custom coding if you want to be a serious player in the game of SEO. Shopify is popular and easy to set-up when you’re originally creating your eCommerce site, often meaning that your investment is initially lower than a WooCommerce site. Thinkroom builds both.

WooCommerce eCommerce Web Design

Building an eCommerce website needs to be built with scalability in mind. We need to think about structure as the online business grows; we need to factor fast loading speeds and, first and foremost, optimise for user experience. SEO technicians are not allowed to get in the way of the shopping experience, but they still have a vital role so your website can be found. There’s a lot to eCommerce, including the entire customer journey from landing on your site, to abandonment cart strategies. WooCommerce is ideal for a growing online retailer with ultimate flexibility and plugins available to achieve most automations and tasks.

Web Designer or Marketing Agency?

Who to choose is the question. Sunshine Coast web design specialists aren’t all the same, and what’s right for your business depends entirely on if you want more leads, or if you want to have a business website that automates enquiries to minimise administration costs.

There are plenty of talented professional web development companies that can build you an online store with reasonable graphic design services, but if you want more leads, you need a web design agency that understands SEO to ensure that your website is found by people when searching on Google. An agency looks at far more than just the development services, it looks at other web services such as website hosting speeds and embedding rich snippets because it affects Google’s search engine rankings.

A digital marketing agency also looks at user experience and user interface design to maximise conversions. The main difference is that you’ll get a project manager handling a wide range of web related tasks. For example, assisting the website designer with content, coordinating the UX & UI designers, and ensuring that your copywriter remains on in line with your SEO keyword research and brand.

Automations require a developer with expert skills in problem solving and custom coding. For example, if you’re a finance company and you want to integrate credit check software with your website, not all web designers have these skills.