What is SEO?
Search Engine Optimisation (SEO) is what allows a website to be found on search engines. When
someone says they need an SEO campaign for their website, what they mean is that they want to
make their site Google friendly. The Brisbane local SEO scene is flooded with analysts burying
themselves in data, but what these companies tend to miss is that successful marketing requires
emotional intelligence. You need a well-rounded local SEO company in Brisbane that plans a
strategy, including an SEO niche. You can't rely on organic search results alone.
Thinkroom works with small business clients in the finance industry whose competitors are banks with budgets that can outspend other businesses with ease. A clever SEO strategy targets high- margin, niche audiences rather than competing broadly in a race stacked against them. Thinkroom enables our clients to win the race.
How much does SEO cost?
Although business owners want fast results and monthly measurement of ROI, SEO marketing is a longer-term investment. With an SEO campaign, think of it as planting the seed of an apple tree that continues flowering, year after year. Conversely, Google Ads is a switch that you can flick on for lead generation, but the minute you stop advertising, the leads stop too. There is no lasting effect from pay per click advertising. SEO is only one component of an overall marketing strategy, and the results can take months to see. If you were to shop around for local SEO companies in Brisbane, you'd find the cost to be approximately $2000 per month. Partner with Thinkroom, and we'll show you our approach to SEO on the Sunshine Coast that will be music to your ears and your wallet.
How do I know SEO is working?
Thinkroom will provide you with monthly reports and analytics. We'll discuss the initiatives taken, and we'll measure the results through Google Analytics and other specialist SEO tools. You'll have complete visibility of your online presence progressively growing.
Why do I need SEO?
SEO is an essential requirement for any company that wants a reasonable online presence – contrary to popular belief, it's not just all about social media marketing these days. SEO services are at the top of every good business owner's priority list, along with content marketing, web design, and email marketing. These are among the best digital marketing practices of 2021. You'll be laying the foundations for a website that can continually feed your sales team and answer the question of how to get more leads.
What is Local SEO?
Another term that you may have heard of in relation to search engine optimisation is local SEO. Local
SEO refers to optimising the search terms used in your content for the areas you service. For
example, searching the same query in Brisbane and Sydney will produce entirely different results,
and that's due to local SEO services.
This makes sense, as you want local search results that are relevant to where you are. If you are in
Sydney looking for a good restaurant, you don't want to be recommended restaurants in Perth, and
Search engines should understand what your customers looking for and where they want it and show results accordingly. Thinkroom aims to be the best local SEO company by helping you to gain the attention of your target audience wherever they are located. You can even use a local SEO campaign in more than one location. For example, one landing page could be targeting local search engine optimisation in Brisbane, with another set up to attract an audience in Perth. Why not take your SEO local to reach a broader audience?
What Does Good SEO Involve?
Any good SEO campaign will attract website traffic in numerous ways. One of the first things to do is analyse your current site content and perform keyword research. Then Thinkroom can determine which areas need improvement the most and start optimising your website design and content to suit. Next, you will need to begin a link-building strategy to get your brand name out there. This includes claiming your Google My Business listing and getting listed on directory sites. Local businesses can significantly benefit from this, as it makes it easier to find your company on Google Maps. Thinkroom is an SEO agency that can also help with eCommerce SEO and email marketing so that your potential customers don't have to look hard to uncover your products. Let us help your customers to find you more easily.