What is Content Marketing & Why Is It Important?
We’ve all heard of blogging, but it seems like it is often considered an additional task that most people don’t understand the value of. Think about how banks publish articles, similarly to how a health authority would publish important notices. Regular content signals to Google that your business is a subject matter expert. If you’re an expert, then it’s likely you’re going to see an increase in rankings. Your articles need to be relevant, accurate and have keyword research phrases within, but most importantly, they need to be written to engage the reader. A content marketing agency like Thinkroom is the solution.
What is Keyword Research?
Keyword research uses specialised SEO tools to discover the most highly searched terms by people in your area. Thinkroom is a content marketing agency that can easily find out what phrases people are typing into Google, the volume of searches, and the competitive levels around that specific phrase. Your content strategy should start with carefully planned keyword research.
Ideally, you’ll create a content marketing strategy around the seasonal trends of your industry. For example, if you’re operating a gym, you’ll want to create articles about shredding belly fat in Spring, just in time for Summer. An experienced content marketing agency will plan out your subjects six months prior to them being written and will conduct the relevant research to assist the copywriters as best as possible.
Will People Actually Read My Content?
If your content is well written and being picked up for key search phrases, then yes, large amounts of traffic could easily land on your articles, so it’s essential to think about how you might lead them from your blog, to transacting with your business in some form. Thinkroom has a few tricks up our sleeves, combining paid advertising with remarketing that can drive your blog article readership through the roof. Our content marketing agency services include the creation of large databases of customers with specific interests. Then we target them with products that match those interests. Your content strategy encompasses all of this and is one of the most valuable digital marketing practices known.
How to Write a Blog
A blog needs to be written for the reader instead of keyword stuffing the article unnaturally. You also need to choose one keyword phrase per article to focus on, and there’s a certain word count that you should be striving for. If you’re a DIY content strategist reading this, then start Googling the subject you want to write about and then research how the competition is structuring their articles, how long and how often. It’s a time-consuming topic to learn about, so many business owners find that it’s more efficient to just use content services like ours to do it for them.
Your on-page content on your website should also rank for keywords, and it’s essential that your blogging doesn’t compete. Instead, your blogs or articles should be written with similar search phrases and link to your web pages to increase their importance in the hierarchy of your website. Remember, the purpose of writing blogs is often to drive traffic to your website, which results in readers transacting with you. Linking is critical and yet another reason why you need a qualified content marketing agency ensuring quality control.
How Much Does Content Marketing Strategy Cost?
A content strategy from Thinkroom is bundled into our monthly packages. There are many moving parts to creating content strategies for clients, so it’s easiest to give you an understanding of what your annual marketing budget might be. Thinkroom positions our content marketing services, so they are far less amount than what it would cost to hire an employee. Yet, you get the experience of multiple senior-level advisors with a collective knowledge far greater than any individual could hope to have. Better yet, the team members at our content marketing agency are incentivised on the results they achieve for your business. If you’d like further information about pricing, please visit our pricing page and connect with us for a confidential discussion. It all starts with a coffee.
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