Google Ad Agency

Google Ad Management involves creating, continual monitoring, managing, and optimising your advertising campaigns on the Google Ads platform. We start with many variations of ad content, and calibrate results over time, improving your cost per click, but more importantly, your conversions.

If managed correctly, over-time, you'll find the winning formula in sourcing new leads. You'll know that for X dollars, you'll get a new lead. Businesses can reach their target audience through targeted advertising campaigns, increase brand awareness, and drive website traffic resulting in more conversions.

It all starts with choosing the right keywords, which is researching what people are searching. Next, our creative team writes captivating ad copy that appeals to users leading them to click on our ads. On the technical side of things, we are setting bid strategies, tracking and analysing performance metrics on a daily basis, making tweaks to improve performance.

Common types of Google Ads include search ads, display ads, video ads, and Google shopping ads. Yes, we assist our eCommerce clients with their Google shopping listings and ads too.

Our Thinkroom packages start from $1790 per month. This includes cost of Google Ad Management, however the prce can vary depending on how many audiences, and ads you'd like to run. You also need to factor an ad spend with Google itself - You may want to consider a minimum of $1000 AUD per month.

You don't need to - we'll do it for you. Working with Thinkroom means that you'll be talked through easy to understand reports on a fortnightly, or monthly basis.

Often the metric you get from the native platforms such as Facebook, or Google ads, aren't the most accurate. We track your results through Google analytics, and create conversion goals. After all, conversions are the only thing that matters to your business.

There's a real range of quality in digital marketing. One thing that might be a clear indicator is assessing how many clients the agency works for, versus how many PPC specialists they have. If the marketing company has more than 15 clients assigned to the one person, you're not going to get the ongoing attention that will give you the best results.

Google ads are just one part of what a PPC agency offers. PPC covers anything where you're paying per click. This might be Pinterest advertising, Instagram, LinkedIn, Facebook ads, TikTok or video ads. In this page, we refer to Thinkroom being a Google agency, but really, we cover everything relating to PPC paid advertising.

Thinkroom is a Google Adwords agency, but we're not officially a Google Partner. Although having a Google partner certification sounds good, there is of no real value to you, the customer. Google's official answer to what the advantage of this is, is all related to marketing the Adwords management agency. It's just marketing, as opposed to a measurement of results.

Yes, we have a new product and software to prevent fraudulent activities and bots crawling website from clicking on your ad results. This saves your Google ads account budget and restores the lost opportunity cost.

First, we meet, greet, and ensure we resonate. Assuming we all get the right vibes, we kick off the relationship with a strategic meeting, where we dig into your most lucrative revenue streams, your medium term business goals and the fastest way we can help grow your business while delivering the highest margins to your bottom line. Our PPC & Google ads experts will be present to learn your business, to learn your unique selling points to therefore have an influence of your overall digital marketing budget including Google ads costs.

Google Search ads, Google Shopping and display ads are usually a great way of getting clicks to your website, but this also depends on the level of competition in your industry and how your customers tend to buy. So the short answer is yes. As a rule of thumb, Google advertising is an excellent option for most businesses because we know people are actively searching for your services. The alternative is that you're advertising on social media, but in this case you're just interrupting their feed. 

If you're in the finance industry and bidding against the banks with far higher budgets, then for your ads to appear, you'll need to have a similar budget or redirect your keywords to a very niche audience. When competition is high, hiring an agency is a great way to gauge whether it's financially viable or not, before spending a lot of money.

No one can, unfortunately, and if anyone offers this, run. Agencies often use your own business name to get clicks that they can show in reports to you. It looks impressive, but often they're the direct search clicks you'd get, anyway. A Successful google ads are rotated by Google automatically, so you're not always in the number one spot, by default.

If you want to get to the top of Google organically without having to pay per click, then SEO is the service from a digital agency that's best to focus on.

Not necessarily, and you often get what you pay for. If you're to offshore your online advertising, even to a first-world country like England, and paying top dollar, you'll still get a mismatch in culture, use of language and key word optimisation. Ads are highly related to keyword research. For example, The English call it "sun cream", not "sunscreen" and therefore wouldn't think about the word sunscreen. They'll also write content that can just sounds odd occasionally to an Australian reader. Still, offshoring to England is a great option, the competence is often high. The real key is to evaluate their education system. If it's not great, and if it's not I.T focused, it's likely you'll get a poor, or damaging result.

If you're a client of Thinkroom, we handle your Google ads management guideline issues will be resolved. It's often looking for a needle in a haystack, but we'll have our dedicated strategists monitor your ads daily to ensure that your ads are compliant and give you the best return on investment. We do this for both Facebook and Google.

Yes, we're experienced in getting profitable results for eCommerce clients using Google Shopping and all PPC types of ads.

Usually, we'll build brand awareness and create demand in the first instance. If your product is innovative and customers don't know that they need it until you convince them otherwise, often advertising on Google isn't the best approach. Instead, we would be likely to engage interruption marketing on social media channels.