Digital Strategy Agency
If you fail to plan, you're planning to fail
New Thinkroom clients are onboarded with a full-day Think-storm with at least three of our senior-level digital strategists. We discover new revenue opportunities, prioritise goals, discuss visibility and measurement, create a timeline and other information that’s critical to planning a successful digital strategy for your business.
As the old saying goes, “The deeper the foundations, the taller the building.”
The next step, as your digital strategy agency, is to determine a suitable budget for your recipe of success. We list all the essential ingredients upfront, allowing you a complete understanding and visibility of any spending required. Your budget is likely to include PPC marketing, re-marketing, content strategy, display advertising, CRM integration, SEO, website development and more.
Outside of your digital marketing strategies, but still vital to a winning formula, are services such as virtual assistants, administrators, specialist designers, and telemarketers, to name a few. Thinkroom doesn’t add margin to outsourced services; we connect you directly with suppliers to take advantage of our pre-negotiated rates.
Once agreed, we unfold our on-boarding process and progressively work towards our goals.
You're not a number
If you’re not already aware, Thinkroom’s digital strategy agency only partners with 15 clients at any given time, allowing us the time & freedom to understand your business in intimate detail. Our digital strategist’s knowledge about your business compounds, while we hire experts from within your industry to assist in content creation. On a bi-weekly basis, we’ll meet to discuss Google analytics tools, campaign data and customer journey reporting giving you access to all the information you desire while keeping it easy to understand.
Global Aspirations?
Fast forward six months, and it’s time to revisit and calibrate your digital strategy Australia-wide, if not globally. Yes, globally. We enjoy a challenge and like to partner with businesses that are scalable with the desire for international trade. Key members of our digital strategist team have strong European networks and are proven in running successful European marketing departments and businesses. Partnering with Thinkroom allows you to post, promote and blog in six different languages.
Our Digital Marketing Services
Lead generation services
Get more sales leads with Thinkroom's online advertising strategies.
Social Media Services
Thinkroom's digital marketing agency provides social media services that can increase your brand awareness, drive leads to your inbox & improves PR.
Content marketing agency
Get more sales leads with Thinkroom's content marketing strategies.
Web Design Sunshine Coast
Is your website design converting traffic into leads? Our web development service could be your most essential marketing asset for your online presence.
UX Design Agency
Our Sunshine Coast website design team includes specialist UX & UI Designers. By involving a UX design agency in your website planning, it's like adding an architect to your project.
Less cost, more value
What’s different about Thinkroom is that we offer more digital strategist expertise than any employee could hope to have as a knowledge bank. We use the word “partnership” because we become our clients sounding boards, we help them through growing pains, we incentivise results, and we become your marketing department without the hassle, expense or complexities of hiring full-time employees. Your digital strategy is critical to revenue and business growth in today’s world, considering the social media technology we all seem to live and breathe. With that in mind, if you’re hungry for change and want to secure your businesses future, we’d love to chat.
Digital Strategist Employee, or Thinkroom?
Let’s assume you hire an employee as a digital strategist. Market rates for senior-level experience in Australia would range from $80,000 – $120,000 per year. In contrast, Thinkroom is a collective of the most talented digital marketers we could find and build from. Our core team is Sunshine Coast-based, and we plug into specialists all across Australia, New Zealand and Europe. Collaboratively we have far more expertise than a single employee could hope to have, and the investment required to partner with us can be less than half an employees wage. To learn more, visit our pricing page and connect with us for a complimentary coffee.
FAQ's About Digital Strategy
What is a digital strategy?
At Thinkroom, your digital strategy starts with a half day strategic meeting, so we can understand your business and business goals in depth. It can cover a range of areas and objectives, such as online marketing, customer experience, pain points, operational policies, and more. Throughout this process, there are often discoveries of lucrative ideas and new revenue opportunities in amongst business strategy, but the purpose of the meeting is to give us enough information to create a customised marketing budget and timeline. This budget is effectively the list of ingredients that we think will work best for your business.
Why is a digital strategy important?
Without a well thought-out and researched digital strategy from experienced marketers, you could waste a lot of time and money. If you start “doing” without a holistic approach to your online strategy, it’s likely that you will be paying too much for your ads, you’ll be missing key opportunities, you’ll try methods that won’t work, and you won’t be building a compounding engine that speeds up over time. If you have a digital business that transacts online, it’s important to implement initiatives to create a barrier for entry to new competitors. We look to create a stronghold in your dominant online position.
How often should a digital strategy be updated?
The hard truth is that your digital marketing should be updated daily. Marketing plans are always an assumption and therefore we need to test, measure and calibrate daily to get you the best results. The strategy, however, should remain in place, at least for several months, if not years, to remain in alignment with your business’s ultimate goals. If part of your plan is to run Google ads, your ads will go through a learning phase, and you’ll need a certain amount of traffic for your analytics to give you data that can tell the story. At Thinkroom, we tend to revisit your online strategy once every 6 months, and often only make minor adjustments as we enter into new phases of growth.
How do I create a strong digital presence?
The best way to think about improving your organisations’ online presence is to think of it as an engine. You need many small parts for it to drive results. You can’t just throw a large budget at social media marketing and expect results. People will research your business. This means you’ll need to be active on multiple marketing channels and digital platforms to generate momentum. You’ll need a website that gives you credibility and assists in online conversions and you also need an excellent review strategy. First, we have to determine your marketing objectives, measure the success regularly, and funnel your efforts towards the audience that’s giving you the most conversions. Every business model is different and the action plan we create is tailored to your organisation after a half day’s intensive think-day with our senior digital strategists.
Do you work with new businesses?
We usually like to work with established businesses looking for transformational change. Many companies, when first starting out, haven’t proven their business model. For those that do, we help create a digital operating model that grows revenues in new ways that are measurable and deliver a healthy return. We audit existing businesses and uncover areas of opportunity for actionable results.