Digital Strategy Agency

At Thinkroom, your digital strategy starts with a half day strategic meeting, so we can understand your business and business goals in depth. It can cover a range of areas and objectives, such as online marketing, customer experience, pain points, operational policies, and more. Throughout this process, there are often discoveries of lucrative ideas and new revenue opportunities in amongst business strategy, but the purpose of the meeting is to give us enough information to create a customised marketing budget and timeline. This budget is effectively the list of ingredients that we think will work best for your business.

Without a well thought-out and researched digital strategy from experienced marketers, you could waste a lot of time and money. If you start "doing" without a holistic approach to your online strategy, it's likely that you will be paying too much for your ads, you'll be missing key opportunities, you'll try methods that won't work, and you won't be building a compounding engine that speeds up over time. If you have a digital business that transacts online, it's important to implement initiatives to create a barrier for entry to new competitors. We look to create a stronghold in your dominant online position. 

The hard truth is that your digital marketing should be updated daily. Marketing plans are always an assumption and therefore we need to test, measure and calibrate daily to get you the best results. The strategy, however, should remain in place, at least for several months, if not years, to remain in alignment with your business's ultimate goals. If part of your plan is to run Google ads, your ads will go through a learning phase, and you'll need a certain amount of traffic for your analytics to give you data that can tell the story. At Thinkroom, we tend to revisit your online strategy once every 6 months, and often only make minor adjustments as we enter into new phases of growth.

The best way to think about improving your organisations' online presence is to think of it as an engine. You need many small parts for it to drive results. You can't just throw a large budget at social media marketing and expect results. People will research your business. This means you'll need to be active on multiple marketing channels and digital platforms to generate momentum. You'll need a website that gives you credibility and assists in online conversions and you also need an excellent review strategy. First, we have to determine your marketing objectives, measure the success regularly, and funnel your efforts towards the audience that's giving you the most conversions. Every business model is different and the action plan we create is tailored to your organisation after a half day's intensive think-day with our senior digital strategists.

We usually like to work with established businesses looking for transformational change. Many companies, when first starting out, haven't proven their business model. For those that do, we help create a digital operating model that grows revenues in new ways that are measurable and deliver a healthy return. We audit existing businesses and uncover areas of opportunity for actionable results.