Business Strategy
In this article, I’ll explain the pros and cons of hiring a digital marketing company and more importantly when businesses should NOT engage a marketing company. Most agencies in Australia and New Zealand will happily take your money. After all, it helps them pay their overheads, their wages and coffee expenses 😉 But if we’re…
Sooooooo, you’ve stumbled across this article by searching the question “What’s the cost of a digital marketing agency?” You’re looking for a dollar figure for marketing agency pricing, right? You need to know what agencies charge to write into the next budget or a quick understanding of whether your business can afford us or not.…
Online marketing is at the centre of most businesses success stories, so In this article, you’ll learn what marketing works best in 2023, by industry. I’ll explain the technical jargon in everyday English and give you a guide to self-start for your digital marketing agency before engaging an agency. What is Digital Marketing? Marketing is…
It can feel a little daunting to write a marketing budget for someone who doesn’t know quite where to spend their money, but it may surprise you that even an experience agency doesn’t know exactly where they’ll spend the money. They’ll have a hunch, but a good digital marketing agency they’ll need to test and…
If you are working hard on your digital marketing and SEO strategy or even paying an agency to help you, but you’re just not moving in Google’s ranking system, maybe there’s a reason. In this article, we’ll give you tips on how to check whether you have any Google penalties, so you can then change…
If you’re struggling to generate leads and make sales, then you need a digital marketing expert on your team. Get your brand noticed by your target market, captivate your audience, and turn a spark of interest into a sale. Find out how much a digital marketer in Australia costs, why you need one, and what’s…
This short article is designed to get you thinking about how your business needs to adapt and become prepared for the corona virus-effect.
Most business owners that read this will have spent thousands on marketing and never gained traction. They will have dabbled with advertising such radio campaigns, social media activity, building overcomplicated websites, and maybe they’ve even delved into branding.
I cringe at the thought of an agency throwing their clients hard-earned cash into a bottomless hole in the ground before getting the basics of marketing right. Read to the end of this article and you’ll get a gem of advice that every SME business is neglecting. In fact, most large businesses are neglecting this too.