Cost of a Digital Marketer

by Ash Horton
November 18, 2020

Cost of a Digital Marketer

If you’re struggling to generate leads and make sales, then you need a digital marketing expert on your team. Get your brand noticed by your target market, captivate your audience, and turn a spark of interest into a sale. Find out how much a digital marketer in Australia costs, why you need one, and what’s the best way to hire one.

What Is A Digital Marketer?

A digital marketer is generally in charge of a company’s digital channels. Their purpose is to generate leads, increase brand awareness, and create an excellent brand image for the business through marketing. Channels that a digital marketer might manage include your website, SEO, social media pages, email marketing, and pay per click advertising. 

Why You Need a Digital Marketer

Now that you know a little about what digital marketing involves, you might be wondering why you need a digital marketer. Contrary to what you may have heard, digital marketing is not all about social media. In fact, according to a recent MOZ report, Google only ranks the importance of social at approximately 7.7%  of your overall search ranking scores. There are plenty of benefits to be gained from digital marketing expertise – keep reading to find out what some of the advantages are. 

Search Engine Rankings

If you want your business to thrive and outperform your competition, getting to the top of search engine rankings can help a great deal. By having your service or product shown before others, people are far more likely to visit your website and interact with your brand. Gaining position 1, when searched in Google, is reported to receive 18.2% of clicks. Position 2 sits at 10.05% of clicks, and the third position receives 7.22% according to searchenginewatch.com.

Digital marketers know all the tricks of the trade to improve your SEO (search engine optimisation). From keyword research to website structure, to impeccable content. It’s essential to get right and so easy to get wrong. SEO structure and keyword research can often be the make or break of your marketing strategies. 

Target Those Who Are Likely to Buy

Traditional marketing methods are great at targeting people in your target demographics with their advertising. Digital marketing instead uses the skill of appealing to those who already want to buy your products. Use marketing tools and strategies to find out who is looking for products or services like yours and advertising to those people. Targeting interested people is a far more cost-effective advertising method, as you’re not wasting money and time paying to show ads to those who will never buy from your company.

Increase Website Traffic

If you want to get more people on your website, then digital marketing can help. Digital marketers can overhaul your website to follow a cleaner structure that’s easy to navigate. Between website enhancements, creation of engaging content, and use of SEO strategies, they can get far more people visiting your website than ever before. 

You will even be able to see a heatmap for your website. A heatmap is a visual that shows the hotspots of where people spend the most time on your webpages. You can see how long people spend on a specific section, such as reading about a particular service you offer. Heatmaps can, therefore, provide insight into precisely what interests customers on your website which equates to user behaviour. You can then use these insights to focus your marketing more specifically to topics that engage users and entice interaction & conversions.

Communicate with Your Audience

All too often, businesses focus on one-way transactions – products purchased. By engaging with your potential customer base, you might find that you make more sales. A digital marketer can help you to communicate with your audience by creating email marketing campaigns or blogs on topics that may interest customers. This content might provide advice on using your products, inform people about what you do, or show authority in your niche. This type of information can help to improve your brand image.

Measurable Results

You may not realise it, but most digital marketers are experts at analysing data using Google Analytic tools. The great thing about moving your marketing online is that it is all 100% measurable. Find out exactly how your marketing campaigns are going and adjust your strategy to focus on the areas that offer the most rewards. 

A digital marketer can offer you data on website traffic, leads generated, sales made, and so much more. You can be confident of your return on investment thanks to this detailed analysis. 

The Cost of a Digital Marketer

If you’re considering employing a senior digital marketer, the standard salary ranges between $80,000 – $120,000 per year at minimum. That’s a considerable investment, with considerable risk if the person you hire doesn’t deliver on their promises. However, there is a more affordable alternative, that’s often a more effective way than if you employ a digital marketer in house.

Thinkroom is a brand that offers affordable digital marketing services. We run on a low overhead mode, and limit the amount of customers we work with. We prove wining formulas, and then partner with you for future success. For you, that means a team of senior marketing minds collaborating on your brand, while offering a low cost, effective marketing strategies, incentivised in all the right places.  You will gain the benefits of multiple Senior Marketing Executives, without the overhead of employing full time marketing coordinators.

Thinkroom effectively becomes your marketing coordinators. We’re an outsourced service, who find s the best talent possible for specialised tasks that you might require. We don’t add margin, on top of margin like most agencies do. You deal direct with our suppliers. Everything is 100% transparent. We’re not your typical digital marketing agency.

The digital environment is becoming more and more valuable since Covid has hit, as workplaces pivot to the online space. Low overheads have never been more critical than they are now, and we are taking advantage of this to deliver better value while being more affordable. The model has changed while the quality has increased.

Don’t pay the earth for a digital marketer and save time on doing it yourself. Instead, have our team on hand for advice, strategy, and expertise. You can benefit from our in-depth knowledge at a fraction of the price of hiring someone yourself. Give Thinkroom a call today to find out how we can help you with all of your digital marketing needs.

Information sourced from:

https://digitalmarketinginstitute.com/blog/what-does-a-digital-marketer-do#:~:text=The%20Digital%20Marketer%20Defined,Company%20websites&text=Email%20marketing,Online%20display%20ads
https://blog.hubspot.com/marketing/what-is-digital-marketing
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