Content Strategy

Writing a blog post is like working out – you just want to get it over and done with quickly, but that won’t give you the best results! Yes, you can bang out a blog in around 30 minutes if you are already knowledgeable in your niche, but will it be engaging enough? Take your…

If you are working hard on your digital marketing and SEO strategy or even paying an agency to help you, but you’re just not moving in Google’s ranking system, maybe there’s a reason. In this article, we’ll give you tips on how to check whether you have any Google penalties, so you can then change…

According to every content marketing strategist ever, your business should have a blog. But why? You’re writing all of those words and posting consistently, only to be met with crickets – we’ve all been there. The reason is that there’s a secret – there’s more to content marketing than just writing a blog post. Your…

If you’re struggling to generate leads and make sales, then you need a digital marketing expert on your team. Get your brand noticed by your target market, captivate your audience, and turn a spark of interest into a sale. Find out how much a digital marketer in Australia costs, why you need one, and what’s…

If you own a business that has a blog on their website, you know how important it is to fill that blog with useful information and keep it up to date. In fact, blogging and your content (copywriting) is an essential part of any SEO strategy. What you may not have realised is that guest…

I cringe at the thought of an agency throwing their clients hard-earned cash into a bottomless hole in the ground before getting the basics of marketing right. Read to the end of this article and you’ll get a gem of advice that every SME business is neglecting. In fact, most large businesses are neglecting this too.