How A Quality Guest Post Can Help You Make Sales
If you own a business that has a blog on their website, you know how important it is to fill that blog with useful information and keep it up to date. In fact, blogging and your content (copywriting) is an essential part of any SEO strategy. What you may not have realised is that guest blogging is another powerful marketing tool that you can use to make more sales than ever before – here’s how.
What Is Guest Posting?
Guest posting, or guest blogging, involves writing guest posts for other websites. It can be a highly effective content marketing tool if you do it right. The idea is that you offer your expertise and knowledge to another website, in return for a by-line and link back to your website. This link can direct traffic from the other site back to your own, turning their audience into yours. Google recognises the relevance and augments your rankings.
Guest blogging for a brand with a similar audience to yours is the best way to do it. That way, you are reaching people who fit into your target demographic who may not have come across your website before. For example, if you sell food products, you could do some guest posts on a cooking website to explain how to cook with your products. You can see that the cooking site’s audience would have a lot in common with your own and may be interested in your product.
Benefits of Guest Blogging
It can be hard enough keeping up with the blog on your website, so why would you devote your time to writing for someone else? There are numerous benefits, including:
- Building your profile as a respected expert – if you are knowledgeable about your industry, then writing guest posts is an easy way for others to see that. As you write more and more guest blogs, you will start to build recognition as an industry expert, which is certainly someone that customers will want to buy from.
- Increase traffic to your site – you will include links in these blogs to your site, making it an excellent link-building technique. If the readers are interested enough in what you’re writing about, they will click the link and you can see your site traffic soar.
- Improve brand awareness – even if the readers don’t go to your site, all is not lost. You are still building brand awareness and plenty of people who had never heard of you will now know your brand name. Next time they see it come up, they might be more interested in buying from you.
How to Guest Blog Correctly
If not done right, guest posts can be a waste of your precious time. So, do it right the first time by using the following advice.
Choosing Topics
Select topics that relate not only to the site you are writing for, but to your own business. This is what you are most knowledgeable about and where you can make the most impact. Plus, those who read this blog are already interested in your business, so it’s a great way to make sure you are converting readers to potential customers. As an example, if you are a fitness gear brand, you could write high-quality content for bodybuilding sites about how different equipment can target different muscle groups. This is of interest to the bodybuilding site’s audience and can direct them easily to purchase your equipment.
Write for One Person
What many people make the mistake of doing when they start blogging is writing to an audience. Imagine instead that you are talking to your friend who knows only a little about your industry. This will give you a more familiar tone of voice and ensure that you are explaining your concepts thoroughly for anyone to understand. While you may be highly educated in your niche, the challenge is to explain your in-depth knowledge to those who aren’t familiar with your industry.
Track Your Results
When you write an article, the point is to make an impact with the content. You want people to read them and this to convert to potential customers for you. There is plenty of analytics you can use to track these. For each post you have written, take a look at how many people read it, how many clicked the link to your site, and more. This will help you to direct future topics at what interests readers more.
Get Help
If you’re not sure that you have the time and energy to devote to guest posts, you’re not alone. Here at Thinkroom, we have many business owners who get us to write their blogs for them. Let us take care of the marketing strategy and writing excellent content for you. This frees you up to spend more time focusing on your business and serving your customers.
As we have a wide variety of clients, we can facilitate guest blogging opportunities for you if we have clients in similar industries. Use Thinkroom for all of your marketing needs and we can help you get noticed through guest blogging, links, social media promotion, SEO, and more! Contact us today to find out how to get started.
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