How To Add A Manager To A Google Business Profile In 2024
This article will teach you how to add a manager to your Google Business Listing, but more importantly, If you own a small business, it’s important to recognise that local SEO is your best weapon. Your Google business listing will help you increase your local reach and visibility to customers who are looking for your service. It’ s a free listing, but incredibly lucrative, so please don’t underestimate it.
But let’s face it, if you own a business, you’re probably time poor, so It can be a game-changer to hire a digital marketing agency to manage your local SEO. Adding a manager to Google Business is step #1. It’s one of the first things an SEO agency will ask of you do.
Your marketing team will edit and optimise your profile to improve your online presence, but you should also contribute, by assigning tasks to your in-house team, giving them valuable responsibilities, such as posting images, posting updates, adding offers, updating business information and replying to reviews from customers. An agency can’t give your customers the behind the scenes moments that your internal team can capture and Google loves it when you keep your business profile current and engaging.
What is Local SEO?
Local SEO is when you search something in Google, and the search results pop up with a map. It’ pins local businesses on Google maps, and shows you their reviews.
According to Ahrefs, 63.6% of consumers in 2024 say they are likely to check reviews on Google (through Google Maps and Search) before visiting a business location. and a whopping 58% of businesses don’t optimise for local search.
Now that’s a powerful tool that you won’t want to miss out on.
GMB – Google My Business Profile
To avoid confusion, your Google Business Profile (GBP) used to be called your Google My Business account (GMB). It’s the same thing.
How To Add A Manager To Your Google Business Profile
Google your business name + suburb that you’re located in, and this is the view you should see. That’s a shortcut to access your GMB profile. If you get this far, click on the NMX 3 dot menu, and Voila, you can add a user here. Skip to Select “Business Profile Settings” below
However, if you can’t see the options to edit your profile, you’re not logged in as the same user that owns the profile, this won’t work. Instead, you’ll need to do the following.
Log Into Google Business Manager
Access Google Business Profile Manager by logging in (google.com/business).
Go to google.com/business in the address bar of your browser. Either click the blue “manage now” icon or select the “sign-in link.”
Choose your Business Profile you want to make changes to
You will be directed to the Google Business Profile Manager after logging in. You can add users in the New Merchant Experience (NMX) by clicking on the “pencil icon”see your profile” button.
In the NMX, select the three-button menu
As shown below, click on the three vertical buttons in the right-hand corner of the NMX. Additional Business Profile settings and options will become accessible as a result.
Select “Business Profile Settings”
Select Business Profile Settings, the first option. You can choose to add or delete managers (and owners) on the screen that appears after doing this. It will open a modal window.
Select “People And Access”
Select the “People and access” options from the modal popup. This will bring up a panel where you may add and remove owners and managers. Assign your digital agency as an owner, but make sure you as the business owner are the “primary owner”. Primary ownership mean you have complete control. an owner means that person can add other managers, which is the perfect access for a digital marketing partner. For staff only add them as a manager.
Choose The Role
Once you land in the next screen, you’ll need to enter the person’s email address that you want to give access to.
Choose “Manager” or “Owner” after adding the person’s email address.
When choosing the manager role, you’re allowing hat person full access to your profile, except for controlling new users. If you choose the ownership role, the person you’re giving access to will be able to add new users, and delete old users. Granting access as an owner doesn’t mean that you’ll lose control because you’ll remain the primary owner.
Select “Invite”
You can click on the blue “Invite” button to give access once the email has been verified and the appropriate access level has been selected. The new manager will get an email invite, and once they’ve accepted the invitation, you’ll get an email notification that they now have backend access to your profile. You can ignore the notification email, it’s just keeping you in the loop.
That’s it! You are done. Your Google account now has a manager (or owner) assigned.
Remove Users
Make sure you remove unwanted users, and remove owners that no longer should have access, such as old employees or digital agencies. Removing owners is especially important as that level of control means they can add or delete other users.
How to Transfer Ownership
Transferring ownership is very similar. The current primary owner, needs to remove themselves and select the new person as the primary owner.
First, go to the user, and click the pencil icon.
Next, transfer the primary ownership by selecting the new role, and it’s done!
Now that this you have the correct users in place, the more important tasks are to get you found on the Google map when local consumers search for the service you offer.
Get Found On The Google Map
Asking for great reviews is the best currency your business can ask for. It’s your online reputation and most future customers will see this. They’ll make a snap decision as to whether they’ll contact you or a competitor. So as much as you’d love to reply on your digital marketing company to help you rank, you’ll need to contribute too, and getting reviews is how.
FAQs about adding users on Google Business Profiles
What is the maximum number of managers that can be added to Google My Business?
You can designate more than one manager for your account on Google My Business. You can assign projects and work with your team more effectively because you are not limited in how many managers you may add. To ensure seamless management of your Google My Business account, you can add as many managers as needed, regardless of the size of your company—from small companies with a few managers to giant corporations with numerous teams.
In Google My Business, what distinguishes a manager from a primary owner?
The primary owner is the one who created the Google My Business account in the first place and has final say over it. This position has the only authority to handle every part of the listing, including swapping ownership, changing or adding managers and managing crucial settings. Verifying and upholding the accuracy of company information is the primary owner’s responsibility.
Managers are people who have been given access to help with Google My Business account management. They can carry out a number of duties, including replying to reviews, amending company details and adding images and they have particular permissions granted by the primary owner. Nonetheless, using numerous managers to oversee Google Business guarantees that specialised team members may perform various tasks, simplifying the management process as a whole. The principal owner cannot be removed or ownership transferred by managers. To guarantee effective account administration, they cooperate with the principal owner.
What should I do in the event that a manager quits?
Simply choose “Remove Manager” from the “Managers” page to take away their access. Maintain a contingency plan in case you need to redistribute their duties.
Will the manager I invite receive a notification via email?
An email invitation will be sent to the person you ask to administer your Google My Business account. Instructions on accepting the role and gaining account access will be included in the invitation. If they are unable to view the email, be sure to ask them to check their junk or spam folder.
Wrap Up
Having a Google Business Profile (previously Google My Business) can help your local business and its local search engine optimisation (SEO) presence. However, running your listing alone cannot always be simple. Because of this, Google allowed you to add users to your listing, which will save you time and provide you more control and administration over your listing. There are numerous benefits of adding a manager to your Google My Business profile and it’s also fairly easy to add and remove managers.
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