Google Ad Agency
Our Google Ad Agency Gets Results
Put simply, Thinkroom will drive leads to your inbox – It’s what we do best. You’ll love the ROI, and our PPC agency can have your lead generation campaigns up and running within days. We can manage your PPC services (Pay per click) such as Google Ads, Google Shopping ads, display ads, search ads and Facebook ads on your behalf. You’ll have customers who are ready to buy visiting your website almost instantly.
PPC management and pay per click campaigns are an integral part of any digital marketing strategy. It’s an easy way to immediately drive more traffic to your site’s landing page and promote your business. Content marketing, SEO, Social media marketing, and good web design are all necessary, but they’re all long-term digital marketing strategies, whereas hiring a PPC agency will give you instant results.
Our experienced Google Ads specialist will launch test campaigns, trying combinations of keyword phrases. Thinkroom will measure the conversion rates using Google Analytics and make adjustments, continually improving your cost per conversion and lead generation success rate
Meta ads or Google Advertising?
Meta ads, or even TikTok ads, are very different to Google advertising, and although they’re all under the category of “pay per click” PPC advertising, the most obvious difference lies in what the user’s intention is when they see the ad. Facebook ads appear as an interruption when you’re scrolling through your social media feed, whereas when you see an image or text ad from a Google search, you will have intentionally searched for those services. The user intent is very different. This includes remarketing ads. Thinkroom’d objective is to optimise your ads for a low cost per conversion. We measure all ad-spend and ensure it drives leads profitably.
Data Driven Google Ads Management?
When planning paid ads, we factor your gross margin, your average sale value and the cost per conversion. For example, If you’re selling shoes for $100, your gross margin is 30%, and the cost per conversion is $30, then your net profit is $0 – This example isn;t an ideal outcome for cash flow, so we work hard to ensure your cost per conversion is profitable for you.
Google ad strategies include tracking users to see how they interact with your website. We AB split testing ad creative to measure what gives us the best conversion rates. Work with Thinkroom, and you’ll get a profitable ROAS (return on ad spend). Thinkroom is known for some of the best Google PPC campaigns creative and we do this by deep-diving into your ad copy as a team. We invest hours in understanding your industry, setting goals and defining your digital strategy. As a result, we produce ad copywriting that get’s clicked on.
Premium Landing Page Design
We then build high converting landing pages to make sure your ads have the best chance of driving leads or sales. Landing pages are often hosted on a different platform from your website. They’re purpose-built pages with a single goal – to get a lead. We start with UX/UI design, write premium copy to resonate with your audience and customer personas, and custom develop your landing page on a platform that allows us to easily AB split test. Why AB split test? When embracing a data-driven Google ads approach, we take good to great. AB split testing means that we swap out headlines, text, or images to see what converts better. You’ll get high-converting leads, detailed conversion tracking, niche audience targeting and it’ll be hidden from your competitors.
Campaign Reporting That's Easy To Understand
As a leading Google ads agency, we will also measure the demographics of who’s interested in your products, what time they are searching, and the Google Ads Manager tool will give us suggestions of keyword-search-phrases that can be used for future advertising campaigns. All of this analysis and research into analytics is a standard part of the PPC marketing services we provide.
As part of your Google ad management services, we will also collect data on the outcomes of PPC campaigns to track what worked best for your company. That way, we can leverage these results to continually improve and gain traction. Leave the campaign management to us – we have plenty of experience in improving the click-through rate for our customers.
How much do Google Ads Services cost?
We design our services to be fully adaptable to your company’s scale and capacity for growth. Google ads vary in price, depending on the level of competition in your industry, but PPC services like those provided by Thinkroom will drive your costs down over time. The average cost per click across most industries is between USD $1 and $2 according to WordStream, but it’s the cost per conversion that’s far more important in digital advertising.
Thinkroom’s PPC services will track your leads by attaching code to your website so we can track your customer’s on-site behaviour. We then eliminate the low-quality leads by only serving your ads to the target groups that are most likely to convert into sales. Thanks to our marketing services, you’ll get high-quality leads that convert into customers. We are a PPC Google ad agency with proven results. Contact us today to find out more about our services and how you can get your new campaign underway.
Our PPC Agency Service = Fast Leads
Google Ads are also known as Google AdWords and are managed mostly by trained experts within a PPC agency similar to Thinkroom for lead generation strategies. PPC means pay-per-click advertising, so rather than waiting for someone to discover your website organically, you can grow your business quickly by paying for an ad to be promoted above the organic search results in Google. Using best practices, we can quickly and efficiently get above all the companies spending thousands on SEO (search engine optimisation) with this shortcut. That said, it’s best to run both SEO and PPC campaigns simultaneously as you can lower your cost per click with good on-page optimisation. Thinkroom is an SEO agency as well. Our digital marketing agency works hard to get you a healthy return on ad spend in your search advertising as fast as possible.
FAQ's About our Google Ad Agency
What is Google Ad Management?
Google Ad Management involves creating ad copy and continually monitoring your ad performance to meet a target cost per conversion. Optimising your advertising campaigns on the Google Ads platform is not a “set and forget”. Thinkroom’s job is a blanacing act, to ensure youre getting enough leads, while not paying too much. When wrting ad copy, we start with buliding variations of ad content that resonate with your customer pain points. We calibrate your ads over time, improving your cost per click results, but more importantly, your conversions.
Why is Google Ad Management important for businesses?
Imagine having a lever in your business that you could pull whenever you wanted revenue to rise. When your Google Ads agency manages your account effectively, you’ll eventually uncover the winning formula for generating new leads. You’ll know with confidence that investing X dollars will deliver a new lead. With targeted campaigns, your business can reach the right audience, boost brand awareness, drive quality website traffic, and ultimately increase conversions.
How does Google Ad Management work?
It all starts with choosing the right keywords, which is researching what people are searching. Next, our creative team writes captivating ad copy that appeals to users, leading them to click on our ads. On the technical side of things, we are setting bid strategies, tracking and analysing performance metrics on a daily basis, and making tweaks to improve performance.
What are the common types of Google Ads?
I am a so called subtitle.Common types of Google Ads include search ads, display ads, video ads, and Google Shopping ads. Yes, we assist our eCommerce clients with their Google Shopping listings and ads too.
How much does Google Ad Management cost?
Our Thinkroom packages start from $1790 per month. This includes the cost of Google Ad Management; however, the price can vary depending on how many audiences and ads campaigns you’d like to run. You also need to factor an ad spend with Google itself – you may want to consider a minimum of $1000 AUD per month.
How can I measure the success of my Google Ads campaigns?
You don’t need to – we’ll do it for you. Working with Thinkroom means that you’ll be talked through easy-to-understand reports on a fortnightly, or monthly basis.
Often the metrics you get from the native platforms such as Facebook, or Google ads, aren’t the most accurate. We track your results through Google Analytics, and create conversion goals. After all, conversions are the only thing that matters to your business.
How do I know if a Google ad agency is good?
There’s a real range of quality in digital marketing. One thing that might be a clear indicator is assessing how many clients the agency works for versus how many PPC specialists they have. If the marketing company has more than 15 clients assigned to the one person, you’re not going to get the ongoing attention that will give you the best results.
PPC agency VS Google ad agency - What's the difference?
Google ads are just one part of what a PPC agency offers. PPC covers anything where you’re paying per click. This might be Pinterest advertising, Instagram, LinkedIn, Facebook ads, TikTok or video ads. In this page, we refer to Thinkroom being a Google agency, but really, we cover everything relating to PPC paid advertising.
Can Thinkroom help if someone clicks on your ad repeatedly, costing me money?
Yes, we have a new product and software to prevent fraudulent activities and bots crawling websites from clicking on your ad results. This saves your Google Ads account budget, and restores the lost opportunity cost. Google tracking, in combination with fraud preventions helps train Google to know which users are the best leads for your business.
How do we get started?
First, we meet, greet, and ensure we resonate. Assuming we all get the right vibes, we kick off the relationship with a strategic meeting, where we dig into your most lucrative revenue streams, your medium term business goals and the fastest way we can help grow your business while delivering the highest margins to your bottom line. Our PPC & Google Ads experts will be present to learn about your business, to learn your unique selling points and therefore to have an influence on your overall digital marketing budget, including Google Ads costs.
Do Google Ads work for every business?
Google Search ads, Google Shopping and display ads are usually a great way of getting clicks to your website, but this also depends on the level of competition in your industry and how your customers tend to buy. So, the short answer is yes. As a rule of thumb, Google advertising is an excellent option for most businesses because we know people are actively searching for your services. The alternative is that you’re advertising on social media, but in this case you’re just interrupting their feed.
If you’re in the finance industry and bidding against the banks with far higher budgets, then for your ads to appear, you’ll need to have a similar budget or redirect your keywords to a very niche audience. When competition is high, hiring an agency is a great way to gauge whether it’s financially viable or not before spending a lot of money.
Can you guarantee to get my business to the top of Google?
No one can unfortunately, and if anyone offers this, run. Agencies often use your own business name to get clicks that they can show in reports to you. It looks impressive, but often they’re the direct search clicks you’d get anyway. Even successful Google Ad sets rotated by Google automatically, so you’re not always in the number one spot, by default.
If you want to get to the top of Google organically without having to pay per click, then SEO is the service from a digital agency that’s best to focus on.
Are digital marketing agencies in Australia better than offshore?
Not necessarily, and you often get what you pay for. If you’re to offshore your online advertising, even to a first-world country like England, and paying top dollar, you’ll still get a mismatch in culture, use of language and keyword optimisation. Ads are highly related to keyword research. For example, the English call it “sun cream”, not “sunscreen” and therefore wouldn’t think about the word sunscreen. They’ll also write content that can just sounds odd occasionally to an Australian reader. Still, offshoring to England is a great option; the competence is often high. The real key is in evaluating their education system. If it’s not great, and if it’s not I.T focused, it’s likely you’ll get a poor, or damaging result.
I've tried reading Google’s ad management guidelines, but I can't get my ads to work.
If you’re a client of Thinkroom, we handle your Google Ads management guideline issues will be resolved. It’s often like looking for a needle in a haystack, but we’ll have our dedicated strategists monitor your ads daily to ensure that your ads are compliant and give you the best return on investment. We do this for both Meta and Google.
Can you assist with targeted Google Shopping ads.
Yes, we’re experienced in getting profitable results for eCommerce clients using Google Shopping and all PPC types of ads.
Is Google advertising good for launching a new product?
Usually, we’ll build brand awareness and create demand in the first instance. If your product is innovative and customers don’t know that they need it until you convince them otherwise, often advertising on Google isn’t the best approach. Instead, we would be likely to engage in interruption marketing on social media channels.
How can I become a Google Partner?
To become a Google Partner, an agency must demonstrate expertise in Google Ads, meet performance requirements, and pass the necessary certification exams. This certification showcases the agency’s ability to manage successful advertising campaigns.
How do Google Display Ads work?
Google Display Ads are visual ads that appear on websites within the Google Display Network. They can help businesses reach potential customers as they browse various sites online, increasing brand visibility and engagement.
How can an agency that understands Google and Facebook help my business?
Depending on your ideal customer, an online agency like Thinkroom understands both Google and Facebook. As a result, we may run google ads to drive traffic to your website, and then optimise a remarketing campaign to those people on Meta (Instagram or Facebook. Thinkroom will construct a digital marketing strategy for your business that leverages the strengths of both platforms. This integrated approach can maximise your advertising reach and effectiveness.