Google Remarketing Agency

Remarketing vs Retargeting

Our Google remarketing agency often starts with Google search ads to capture user’s interest, driving those users to visit your website, and for anyone who shows an interest in your products, we allocate budget to display and Meta remarketing advertising. This allows us to stay in front of warm leads on Instagram and Facebook and other platforms. Leads usually don’t convert the first time they see your brand. There’s a buying cycle, and therefore frequency, brand recognition, and retargeting leads is important.

Remarketing campaigns are those slightly creepy adverts that pop up and follow you around the internet. You’ve shown interest in a product, you’ve clicked on a link, and ever since, you keep having ads popping up in all corners of the web. This is known as using the Google display network for dynamic remarketing. Facebook also has its own form of remarketing within the Facebook environment. The term retargeting is just a common mistake. Remarketing vs retargeting? There’s no difference at all.

Are Google remarketing ads ethical?

100%. There are a lot of products that you wouldn’t make a snap decision to purchase, for example selling your house, choosing a lawyer, or buying a new car. Even a pair of shorts could have you scared to commit because what if they don’t fit? The more you see the brand, the more you trust the quality and, perhaps after the seventh ad, you finally take a leap of faith.
Remarketing will increase brand awareness to people that have already shown an interest in your products.

What does a Google remarketing agency do?

A Google remarketing agency as part of an AdWords management service may use PPC (a paid ad) to draw in a new audience and entice them to click on something of interest. This could be a curious headline, a great offer, but the real goal is simply to get them to click. Once clicked, the user lands on a webpage, their IP address is collected, and the remarketing begins. A Google remarketing agency doesn’t look for short-term wins; instead, they win the hearts of the audience over time. You can’t expect someone to immediately trust you when you first meet them in person, and it’s the same in online marketing.

It doesn’t matter if the user doesn’t transact when they make the first click because they’re now part of the remarketing audience; they’ll be converted into a customer over time. If you work with an agency and they provide an AdWords management service that operates in this way, the chances are they know what they’re doing.

What does a Facebook remarketing agency do?

Facebook dishes up ads to people based on their previous behaviour. If they know you like motorbikes, they’ll post motorcycle ads. If you’ve clicked on a motorcycle ad, then the remarketing will kick in, and you’ll be on the receiving end of these ads over and over again. A Facebook remarketing agency can decrease your costs per acquisition significantly by using remarketing correctly. It’s far easier to convert a warm lead into a sale than to always chase cold leads. Your remarketing audience is a group of people who are warming up to your brand.

Google AdWords management service

Thinkroom is both a Meta and Google remarketing agency. As part of our PPC, or Adwords management service, remarketing is an essential part of the engine to drive profitable conversion rates. Marketing is, in fact, an engine that needs to fire on all cylinders, and remarketing your products or services is a cost-effective ingredient that most companies neglect. If you’re not converting your leads into customers, then warming your audience with remarketing is a great starting point. Think of it as your sales team following up with potential customers.