What Does a Social Media Agency Do?
If you’re weighing up whether to hire a social media agency to handle your social media marketing strategy or not, here’s a guide of what they’ll do for your business. It’s not as simple as most assume, and the upside is that if done correctly, it can be hugely beneficial.
Of course, social media management includes the creation and management of engaging posts on your social channels, but the best agencies flesh out an entire marketing strategy, including lead generation, branding, remarketing and more.
Branding
Thinkroom helps you to establish or mature your branding theme so that all of your ads look uniform. Ask yourself how many Instagram accounts you’ve seen that have no consistency? Then look at Thinkroom’s account as a comparison. As Instagram is owned by Facebook, it’s easy to create ads that look the same across both platforms.
Creating appealing ads that have consistency is important for brand awareness and establishing trust with your followers. In essence, your followers are a large database of potential customers, so looking as if you’ve got your Sh!T together is essential and makes a big impression. Ideally, we appeal to your customers to the point where there’s instant recognition and interest.
Tell Your Story
Your social media pages should communicate who you are as a brand and why you’re better than competitors. A little personality goes a very long way and hence why our social media agency works on rewriting your “about” page to tell your brand story. We embed important phrases from our keyword research, so you’ll be found for all the right reasons.
Define An Ideal Audience
There’s no sense in spending time creating an ad and then paying to show it to people who would never buy your products. Instead, we spend time researching the main demographics of people who could be interested in your products. We also define the interests of those consumers to better target a specific niche audience.
Then we create multiple campaigns that will resonate with those specific customer groups. We analyse the data from this and figure out who responds the best, so we know where your marketing dollars are best spent.
Copywriting
Writing an ad for social media marketing is not as simple as stating what your product or service is. Copywriting a successful headline can be the make or break of a campaign. Our social media agency conceptualises content for many ads, and we slowly narrow them down based on their success until we have our winner and lower your cost per conversion.
Sleek and Stylish Graphics
Ads need to be eye-catching to capture enough attention to get someone to stop scrolling. Our graphic designers create unique graphics and imagery for your social media ads to create a sleek and engaging look and feel. Again, we create many variances to measure which our audience responds best with.
Picture-Perfect Imagery
Pictures paint a thousand words, meaning that you’re going to need videography or photography to capture an audience and communicate your message. We’re lucky enough to have talented photographers in-house and specialists on call. We create distinctive ads that get noticed.
Measure Outcomes
One of the most important parts of a social media agency’s job is to evaluate the results of advertising campaigns. You don’t want to keep paying for something that doesn’t get you sales.
Rather than just viewing that data Facebook offers, we go further by using Google analytics. This allows us to not just see how many people view your ad, click on them, but more importantly, how many leads are actually converting through your website to become enquiries. Most agencies only report how many clicks they send to your website.
Remarketing Campaigns
As part of our social media management services, as we drive people to your website, we capture their IP addresses. This allows us to start remarketing to the same potential customers who have already been viewing your products.
Most people don’t buy the first time they visit your website. It takes trust and brand familiarity. That’s why we focus on showing ads to people who’ve already been to your site – the more they see your brand, the more trust you are building with them, eventually resulting in sales.
Spend Time Replying to Customers
Responding to comments on posts is a crucial part of what we do. If someone has taken the time to engage with your social media content, they are clearly interested in your brand. We can create personalised responses to each comment to help you engage with your potential customers, but often this is best coming from one of your in-house team members. We usually keep an eye on it and offer support if required.
Encourage Engagement
It’s a science to get people to stop scrolling on social media, and most posts don’t meet the mark. Create social media posts that excite customers and encourage them to interact with your brand. The team at our social media agency are seasoned experts in designing content and competitions that entice an audience into engaging, which grows your followers and potential customer database.
For example, a photo competition can be a great way to get people to engage! Everyone wants to show off their adorable baby or pet – so it’s easy to get people to post these and then have their friends vote on them. Before you know it, you’ve doubled your audience. You can then entice even more comments and likes by getting people to vote on the finalists.
Why Choose Thinkroom’s Social Media Marketing Agency
If you’re ready to take the leap and get a social media agency to manage your content marketing and advertising, choose Thinkroom. Working with us is like having your own social media expert consultant, on-call, for just a fraction of the salary cost.
We are a social media marketing agency that specialises in digital marketing, social media strategy, content creation, email marketing, and so much more! Contact us today to find out more about how we can help your business grow.
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