Blogging & Written Content

Thinkroom / Services / Content marketing / Blogging & Written Content

What does a content agency do?

As a content agency, Thinkroom hires website content writers who are industry experts in the field of you, our customer. If you own a finance company, we hire specialist finance bloggers. We then have our senior strategists plan a schedule, plan keywords that don’t cannibalise your existing web pages, proofread articles, coordinate the loading of blogs for designers to then apply imagery and handle the publishing of your articles.

Is blogging effective for SEO?

Yes, absolutely. Hiring a website content writer for Blogging is essential to rank for keywords that your website can’t naturally have buried in the content creation on your standard website pages. Validating this even further is demonstrated by Thinkroom having a dedicated division as a content agency in the Sunshine Coast.

The Content creation we refer to is what Google reads on a page as text. Google then determines if it’s relevant to what people are searching, and if so, Google accurately dishes up the right results. Within any content you add to your website, you want to rank for the keywords phrases that people are searching. You’ll need a talented website content writer that understands SEO, while being emotionally intelligent enough to naturally insert these phrases into your content, giving you the opportunity to grow your website traffic significantly. Through keywords, you’ll be found, and you can also publish the articles on social media, driving interested users to your website. Once they’ve visited your website, our content agency can remarket to them because we know they are interested.
For example, 590 people in Australia search for the term “website content writers” per month. If your blogs get deep into subjects about your industry and you can achieve monthly search volumes of 590 per article, you’ll soon add up your potential to be found.

Can I Write My Own Blogs using Ai?

It’s best to use Ai as an inspiration. If you use Ai as base content, edit it, humanise it and localise it by at least 50%. So yes, you can write your own blogs, but in our experience, business owners don’t often find the time to remain consistent or don’t have the skills to write a good article. An alternative way to assist in content creation is to voice record your subject, and we can then have it transcribed and given to a copywriter. Our copywriters are trained in SEO optimisation, so you’ll get content that ranks higher than if you had written it yourself.

First, Thinkroom’s content agency will want to know your subject, then we’ll research your best keywords, and the blog will be written by an industry-specific website content writer, with your keywords in mind.

Will my blogs rank?

Website content writers are often artists. They’re creative and brilliant, but what Thinkroom does as a content agency is merge art with science. Typically, the best copywriters aren’t great spellers or detailed, but wow, they can write. Our content agency will overview the articles, train the writers, layer in SEO value, distribute your articles in all the right places.
Most blogs that get loaded onto the internet don’t rank because people don’t understand how to structure an article for Google. With Thinkroom, we have that covered.

FAQ's About Blogging & Written Content

What is the most important aspect of writing an effective blog?

The most important aspect of writing an effective blog is to provide value to your readers. This means writing content that is informative, engaging, and relevant to your target audience. Your blog should answer questions, solve problems, and provide useful insights that your readers can apply to their own lives or businesses.

How do I structure my blog post for maximum impact?

To structure your blog post for maximum engagement, use a clear and concise headline to grab the reader's attention. Divide the post into sections with subheadings and use short paragraphs and bullet points to make the content easy to read. Include images, videos, and other visual elements to break up the text and make the post more engaging. And don't forget to include a clear call-to-action at the end of the post, such as a link to your product or service or an invitation to leave a comment or share the post on social media.

How do I promote my blog and increase readership?

To promote your blog and increase readership, start by sharing your posts on social media and in relevant online communities. Thinkroom can also promote ads to specific audiences that will link to your blog if you think there's value in doing so. Engage with your readers by responding to comments and questions, and consider guest posting on other blogs to reach new audiences. Use email marketing to build a list of subscribers who are interested in your content, and offer exclusive content or discounts to incentivise them to sign up. Finally, optimise your blog for search engines by using relevant keywords, meta descriptions, and alt tags, and consider investing in paid advertising to drive traffic to your site.

How often should I publish new blog posts?

The frequency of your blog posts largely depends on your goals, your audience, and your available resources. Generally speaking, it's a good idea to publish new posts on a consistent schedule, whether that's once a week, twice a month, or some other interval that works for you. This helps you build a loyal readership and keep your blog fresh and up-to-date. However, quality is more important than quantity, so don't sacrifice the quality of your content in order to meet a publishing schedule.

How do I measure the success of my blog?

Some common metrics available in Google analytics include page views, time on site, bounce rate, social media shares, and comments. However, the most important measure of success is whether or not you are achieving your goals, such as building brand awareness, generating leads, or making sales. To track your progress, you should set specific goals, track your metrics over time, and use this data to make informed decisions about your content strategy and marketing efforts.

Can Chat GTP and other Ai tools write blogs for me?

Of course, but let's not be fooled, Google WILL know. At this point in time, Chat GTP and other Ai tools aren't delivering quality content. Google's renowned for giving accurate search results, whereas Ai spits out renditions of any information that it finds that's not always very interesting. Copywriters use Ai, but think of it as a semi automatic tool, rather than an automated solution. Ai is helping people write better quality blogs, but each blog with quality information takes hours to create.

Are blogs still relevant and important?

Absolutely, it helps create a linking structure in your website which indicates a clear hierarchy of information to Google (important stuff), but also thinking into the future, it's best to combine blogs with Vlogs. Ai is producing a tonne of uninteresting content nowadays, so it's important to now focus on quality that people want to read. Start by planning great topics in combination with keyword research, combine video content, great info graphics and useful information, and your blog will be a tool that many people want to read.

Considering hiring a website content writer? A Thinkroom partnership may be the answer you've been searching for.

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