Why is Instagram advertising popular?
If pictures paint a thousand words, then why wouldn't people want to share their lives and experiences in this way with their friends? Instagram is a simple social media app where users can follow subjects (hashtags) & share their moments and experiences, so friends and followers can like, comment, tag, and share. It's a free, creative platform with content based on aesthetics, beauty, and photographic talent; the perfect playground for an Instagram ads agency to target an audience based on their interests.
The content is simple; stunning photos and videos with humorous captions. This is what makes Instagram advertising perfect if you want to promote fitness, health, fashion, and more. Even better, you can do it without a hard-sell marketing strategy. After all, the people who love your products are already hanging out on this platform, just waiting for the next impulse to capture them. As an Instagram marketing agency, we offer our services to help you capture that audience.
Is Instagram advertising effective?
With almost 9.5 million Australians and the majority between the age of 18-34, Instagram is a social media marketing platform that can't be neglected by digital marketing agencies. In fact, Facebook couldn't ignore Instagram's popularity either and consequently purchased it in 2012 for approximately 1 billion US dollars.
What this means for a Sunshine Coast Instagram ads agency like Thinkroom is that we can tap into Instagram audiences across the entirety of Australia & New Zealand by using Facebook's comprehensive marketing tools and analytics. Our Instagram ads agency can precisely target the audience of your choice with marketing materials that they will connect with. Why do you think influencer marketing is such a common trend?
Influencers will upload an unboxing video whenever they receive a new tech gadget. You may think this wouldn't make for interesting content, but people watch them all the time. There are many people using the app who are ready to make a purchase. Get creative on this platform, and it can be incredibly lucrative for your brand.
An Instagram agency will target your ideal audience.
When an Instagram agency is preparing to advertise, it's important to know the facts because the demographic of the platform is very different from other social media platforms. In fact, it's pretty uncool for young people to be on Facebook where their parents are hanging out, watching their
This means that an Instagram agency needs to realise that Insta is most popular amongst Gen Z and younger millennials. If that's the audience you want your marketing efforts to reach, then you're in the right place. 57.1% of the users are female, and it's the second most downloaded app from the Apple store. Almost 62% of users log in at least once a day, if not multiple times per day. All in all, this data is an incredibly valuable social media tool for an Instagram agency. Choose Thinkroom as your Instagram marketing agency, and we'll design campaigns for your target demographic, establish you as a known brand, and drive customers to purchase from your website.
Your Instagram Ads Agency of Choice
Many business owners dabble but quickly realise they need help from an Instagram marketing agency in managing their ads. Let's face it; most business owners aren't the demographic that uses Insta. For many, it's not on the top of their to-do list to try and advertise on yet another social media platform, and it's challenging to take the time to focus on creating great content. Let an experienced Sunshine Coast Instagram agency like Thinkroom do it for you.
We can help you to engage with the users of this platform in a meaningful way, with marketing content geared towards the audience that will be viewing it. Let us take care of your Instagram content management so that you can focus on doing what you do best – running your business.
Whether your goal is to drive visitors to your website, get more enquiries, or grow your social media presence, we offer a service that can help. But that's not all – we also offer a comprehensive range of digital marketing services, including email marketing, social media marketing, lead generation, and many other marketing services. Brands work with our Instagram marketing agency to create unique, curated content that sells. Work with our full-service digital marketing company to create compelling ads that will help to sell your services or products. We have a deep understanding of what it takes to be successful as an Instagram marketing agency, how to augment your brand perception and how to drive more revenue through your doors.
Contact us today to speak to arrange a confidential discussion about how we can help you get noticed.
FAQ's About Instagram Ads Agency
Digital marketing agencies are experts in using social media advertising in your overall strategy to drive leads and sales. It's important to remember that Insta ads are only one small part of the marketing engine. By hiring an agency like Thinkroom, we'll reduce your cost per conversion and increase your conversion rates, giving you a lead generation solution that you can fuel at any time.
You'll get campaign strategy development, creative design, ad targeting, audience research and easy to understand analytics reporting in GA4. In the larger strategy, we can also help with content creation, influencer marketing, and other social media marketing services.
We start with a half day strategic meeting to truly understand your business in detail. From this, we have enough information to then research target audiences and competitors and search volumes. Once an initial place is established, we undergo a testing and measuring process, split testing many ads, headlines and captions to find out which is going to give you the best results. Over time, this is narrowed, and improved upon to find your winning formula.
This entirely depends on the nature of your business. Please refer to our pricing page for more details, or call us to arrange a coffee and discussion.
We use Meta Insights and Google Analytics to track key performance indicators (KPIs) such as engagement rate, click-through rate, conversion rate, and ROI. We provide detailed analytics reports on a bi-weekly basis and talk you through them so you have a full understanding.
Yes, we can, although it's a considerable amount of investment in communicating with account owners to make this work. This is something we would discuss in your strategic meetings, and if it's the right path to take, we can also manage the entire influencer marketing process, from outreach to campaign execution and post-campaign reporting.
Yes, we offer ongoing support to ensure the success of your Instagram advertising campaign. The Thinkroom Noosa team is always available to answer any questions you may have, and we can provide ongoing optimisation and testing to ensure that your campaigns are always performing at their best.
To get started, simply contact us via our website or give us a call. We will set up a casual coffee meet & greet, where we'll discuss your business and what your likely best strategy would be.