What is SEO?

by Johanna Ryan
August 11, 2020

The term SEO has become popular in marketing and online platforms. However, while you may understand that it can help your site, many people don’t know why or how. We’re here to demystify SEO and let you know how you can use it to take your site to the next level.

SEO Overview

SEO stands for search engine optimisation. It’s a series of content and technical techniques that can help your website to rank higher on Google’s search engine. When people search using Google, they often choose a result from the first page because it’s convenient and relevant. People are time-poor and they don’t want to be scrolling through pages of options. Instead, they simply choose the results that Google dishes up first. This is exactly why you want your site to be listed at the top of the organic listings on the first page.

The websites that are listed on the first page are those that Google thinks are the most relevant to what the search term you entered. But let’s not confuse organic search results with sponsored ads. Most Users a savvy enough to know that sponsored ads usually aren’t as good as organic listings.

In this article, we are going to investigate the 3 critical things you need to know about SEO:

  • Why SEO is Important
  • Google SEO Tips
  • Should I Hire an SEO Agency?

Why Is SEO Important?

There are many reasons why SEO is important, but what you want to know is why it would benefit your brand. Take a look at these factors:

More Traffic

By moving your page up the organic search rankings, you can get a lot more traffic to your website. No matter what type of business you are, you’re likely to be looking for more customers that can spend money. More traffic means more potential customers.

Engaging Visitors

By writing quality content that uses SEO techniques, you can engage those site visitors. With quality content, you can entice users to stay on your site for longer, with interesting, detailed blogs like this one which will reduce your bounce rate. Bounce rate is when people visit your website and quickly exit again. It’s what happens when people don’t find the information they are looking for, or find your site hard to navigate, so Google recognises this and penalises your rankings.

Opportunity Cost

If you choose not to optimise for search engines, you run the risk of having customers who are looking for exactly your services that will never find your site. The reality is that when people want to find something; they are highly likely to use a search engine. If you don’t feature on the first page of results, it is much more challenging to get the traffic you need to make sales.

Google SEO Tips

Want to get noticed by the Google algorithms? Create informative, interesting content. You need to figure out what you can inform people about that no one else is.

No Keyword Stuffing

Don’t use tricks like keyword stuffing, where you overuse keywords so that you get a good ranking, but the content is unreadable. In the long run, this isn’t a good tactic. You may get site visitors, but your bounce rate will be high, and you’ll be back to where you started.


While we don’t advise keyword stuffing, you should use keywords of up to 2 – 3% density in your content. This will provide natural flow as well as help to direct the right people to your site. The idea is that the keywords people are searching should show up naturally in your content. By writing great content, Google will recognise that your content is relevant to the search.

Use Honest Tactics

Using keywords to make it easier for those interested in the subject to find your site is great. However, don’t use dishonest tactics to get your site noticed, such as adding irrelevant keywords or creating a misleading title. Like keyword stuffing described above, this will only increase your bounce rate and lower engagement.

Write Detailed Content

Blogging is a great way to increase content on your website to improve rankings. Content that is surface level isn’t t as helpful for your user as detailed information. As a result, you’ll get. High bounce rate and people won’t engage with your brand.  Google looks for in-depth content on a subject, as this is what visitors want to read. Google is trying to help people get their questions answered, and you can help with this by providing as much information as possible. If blogging is too time consuming, you can hire Thinkroom Australia and our team of copywriters. Some clients prefer podcasting to create the content. Our team then listens and blogs using the subjects covered in the podcast.

Write Content Related to Your Brand

Having content that is relevant to your brand can be an effective way of generating leads. Rather than just writing about anything, keep it in line with the services or products you offer and think about the questions that customers might be asking? For example, if you have a digital marketing agency like Thinkroom, you may build key search phrases into your blogs such as Should I hire a digital agency?. You’ll then write content about SEO, copywriting and blogging 🙂

Should I Hire an SEO Agency?

Hiring an SEO agency can certainly help your website rank with the search engines and every website at least some of the technical SEO requirements in place. An SEO agency such as Thinkroom can provide content, meta tags, meta descriptions, and more. Without the technical knowledge of and SEO foundations in place, your website is merely a paperweight.

Can I get Cheap SEO offshore?

SEO is a crucial part of a larger marketing strategy and the problem with offshoring your SEO is that there’s a lack of local knowledge. This locality extends to how you would word sentences, so if, for example, you wanted to hire an Indian SEO team, they wouldn’t know what backlinks were relevant for an Australian or New Zealand company, and they’d word your meta-descriptions in broken English setting a lousy impression for any customer that visits your site. It’s a bad idea to offshore your SEO unless you have a local expert quality assuring their work. Thinkroom has repaired many websites damaged by offshore SEO experts.

If you’d like further advice or a one-on-one confidential discussion about increasing the traffic to your website, Connect with us here.

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