Importance of keywords in SEO

SEO can be split into two parts; content strategy and technical SEO. Finding Keywords that are relevant to your content strategy is extremely powerful in gaining momentum in your web traffic.

For example, if your copywriter wanted to write the term “SEO Sunshine Coast” into your website content, you have a potential search volume of 1000 searches per month. Whereas if your writer chose to use the term “search engine optimisation sunshine coast” you’d only get a potential search volume of 140 searches per month.

What’s more alarming is that most copywriters don’t think at all about search volumes. They’re likely to write “SEO Noosa”, which dishes up only 40 search queries per month, or even worse, they’ll write “Noosa agency practising SEO”, which equates to 0 (zero) searches per month. You can easily see how off-track you can get if you don’t work with a keyword agency like Thinkroom. Again, it’s not as simple as writing the content and taking the set and forget approach. This is just a simplified summary to give you a base understanding.

Choosing the wrong keywords.

It’s easy to get keywords wrong; you can easily get excited about large search volumes, but if you don’t have the right insight of what’s highly competitive, you could be trying to rank for terms that other companies have had a stronghold over for years. You’re potentially going to get almost no short-term traction. Instead, you need both a short term and long-term approach to consider when choosing the correct terms.
It’s also easy to get mixed up in terminology from various industries; for example, you may think that “AC” is an electrical term, but people who are searching for AC are mostly enquiring about air conditioning. A marketing agency will almost always use a keyword research tool, such as SEMrush and spend hours in comprehensive research running variations of terms to discover user searches that people are looking for.

Unlock search engine rankings

Digital marketing begins with a SEO keyword research process, starts with a consideration of your target audience, and a competitor analysis. It investigates the search intent of search terms, whether the person searching wants information, or to buy. We measure search volumes and a keyword difficulty score. A keyword list is created and then each search term is designated to a specific page on your website, making sure not to cannibalise other pages or blogs. We call this a keyword strategy. Get this right and your marketing efforts will result in more visibility in the search engines and search results.

Related SEO Services

Marketing efforts in SEO strategy require a combination of techniques. Keyword data, technical optimisation, content strategy, content optimisation, local citations, local SEO optimisation, website enhancement, backlinking, UX & UI design, and more. It’s a digital marketing agency’s role to build an engine that increases organic traffic that leads to conversions. That engine needs to fire on many cylinders.