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User Interface (UI) design explained. A user interface design can be best described as designing all visual elements of a digital product’s user interface. From the product’s presentation to its overall interactivity with clients, a UI design is responsible for it all. In other words, it focuses on what the user perceives when they interact…

Let’s face it! Mobile phones have become one of our daily key essentials, making it impossible to go anywhere without them. People can spend up to four hours using their smartphones per day, meaning that designers are challenged to make mobile user experience their major priority, rather than designing for desktop. They have to fit…

In the highly dynamic world of search engine optimisation, things can change in the blink of an eye. If you want to be a step ahead of the competition, you need to know more than the latest SEO techniques. You also need to be aware of the latest SEO trends. Google makes several changes to…

Writing a blog post is like working out – you just want to get it over and done with quickly, but that won’t give you the best results! Yes, you can bang out a blog in around 30 minutes if you are already knowledgeable in your niche, but will it be engaging enough? Take your…

If you are working hard on your SEO strategy or even paying an agency to help you, but you’re just not moving in Google’s ranking system, maybe there’s a reason. In this article, we’ll give you tips on how to check whether you have any Google penalties, so you can then change your techniques to…

According to every content marketing strategist ever, your business should have a blog. But why? You’re writing all of those words and posting consistently, only to be met with crickets – we’ve all been there. The reason is that there’s a secret – there’s more to content marketing than just writing a blog post. Your…

If you’re struggling to generate leads and make sales, then you need a digital marketing expert on your team. Get your brand noticed by your target market, captivate your audience, and turn a spark of interest into a sale. Find out how much a digital marketer in Australia costs, why you need one, and what’s…

If you own a business that has a blog on their website, you know how important it is to fill that blog with useful information and keep it up to date. In fact, blogging and your content (copywriting) is an essential part of any SEO strategy. What you may not have realised is that guest…

Ever wondered why it is that certain pages get listed right at the top of page one on Google search results? It’s no accident which websites make the cut for page one and which are relegated to the bottom of search results. There is an entire science dedicated to the process of improving your website…

Google’s updates to their algorithm, will increasingly affect your business over the coming years. Changes to the way Google displays results can make or break businesses depending on what you’re doing with your SEO strategy (or particularly if you don’t have an SEO strategy at all). What is the Google Algorithm? With millions upon millions…