Ash Horton

If you’re struggling to generate leads and make sales, then you need a digital marketing expert on your team. Get your brand noticed by your target market, captivate your audience, and turn a spark of interest into a sale. Find out how much a digital marketer in Australia costs, why you need one, and what’s…

Most business owners know that email marketing is an effective way to reach your client base, create interest in your services, and gain engagement, as well as new client referrals. But do you know what EDM in marketing is? Or did you assume that it’s the same as email marketing? Let us break down the…

This short article is designed to get you thinking about how your business needs to adapt and become prepared for the corona virus-effect.

Sweaty hands, dandruff dusted shoulders, cheap suit & eager to unload their story all over you. They’re networking junkies, and they’re trying their darnedest to get another sale. Or maybe they just want to be part of the cool club.

If cash is blood, then when you spend a dollar, you’d better achieve an immediate return because without blood, you die.

Most business owners that read this will have spent thousands on marketing and never gained traction. They will have dabbled with advertising such radio campaigns, social media activity, building overcomplicated websites, and maybe they’ve even delved into branding.

I cringe at the thought of an agency throwing their clients hard-earned cash into a bottomless hole in the ground before getting the basics of marketing right. Read to the end of this article and you’ll get a gem of advice that every SME business is neglecting. In fact, most large businesses are neglecting this too.